Digital Marketing & E-commerce (D2C)

Experience

Location

Summary of the Role

The Project Manager will be responsible for the successful planning, execution, and delivery of all digital marketing and e-commerce initiatives for our D2C brand. This includes managing projects from website enhancements (UX/UI, CRO) to performance marketing campaigns (Paid Social, SEM, Email/SMS) and new product launches. The ideal candidate will be a strong communicator, a proficient organizer, and possess a solid understanding of the D2C customer journey and digital technology stack.

Key Responsibilities

Project Planning & Delivery

• Lead Project Lifecycle:

  Oversee all phases of digital projects, including initiation, planning, execution, monitoring, and closure, ensuring they are delivered on time, within scope, and on budget.

• Scope & Requirement Definition:

  Collaborate with internal stakeholders (Marketing, Creative, Product, Tech) to define clear project scopes, objectives, and detailed requirements for all e-commerce and digital marketing initiatives.

• Timeline & Resource Management:

  Develop and maintain detailed project plans, schedules, and resource allocation to ensure optimal team utilization and project flow.

• Risk & Issue Management:

  Proactively identify, track, and manage project risks and issues, developing effective mitigation strategies.

Digital Marketing & E-commerce Focus

• D2C Campaign Management:

  Manage the execution and coordination of integrated digital marketing campaigns (e.g., product launches, seasonal promotions, retention efforts) across channels like Paid Media, SEO, Email, SMS, and Social.

• Website & CRO Projects:

  Lead projects focused on optimizing the D2C website (e.g., platform migration, new feature development, A/B testing, UX/UI improvements, and Conversion Rate Optimization - CRO).

• Stakeholder Communication:

  Serve as the primary point of contact, providing regular status reports, managing expectations, and aligning priorities among cross-functional teams and senior leadership.

Team & Process Management

• Cross-Functional Coordination:

  Facilitate effective communication and workflow between technical development, design, content creation, and marketing teams.

• Budget & Vendor Management:

  Track project expenditures against budget and manage relationships and deliverables with external agencies and third-party vendors.

• Process Improvement:

  Conduct post-project reviews and implement lessons learned to continually improve project management methodologies and team efficiency.

Required Skills & Qualifications

• Experience:

  3+ years

  of demonstrated experience as a Digital Project Manager, Marketing Project Manager, or similar role, specifically within an

  E-commerce or D2C brand environment.

• E-commerce Platform Knowledge:

  Familiarity with major e-commerce platforms (e.g., Shopify Plus, Magento, WooCommerce, Salesforce Commerce Cloud).

• Digital Marketing Acumen:

  Strong working knowledge of core digital marketing channels and concepts (SEO, SEM, Paid Social, Email/CRM, Analytics, A/B Testing).

• Project Management Expertise:

  Proficiency in project management tools (e.g., Jira, Asana, Trello) and methodologies (e.g., Agile, Scrum, Waterfall).

• Communication & Leadership:

  Exceptional verbal and written communication, presentation, and interpersonal skills, with proven ability to lead and motivate cross-functional teams.

• Education:

  Bachelor's degree in Marketing, Business Administration, Project Management, or a related field.

Preferred Skills

• Certification in Project Management (e.g., PMP, CSM, PRINCE2).
• Experience managing web development projects from discovery through launch.
• Deep understanding of web analytics tools (e.g., Google Analytics 4).
• Experience working with a D2C subscription or retention model.