Digital Marketing & E-commerce (D2C)

Role Overview: As a Project Manager for our D2C brand, you will be responsible for successfully planning, executing, and delivering all digital marketing and e-commerce initiatives. Your role will involve managing projects ranging from website enhancements to performance marketing campaigns and new product launches. You should be a strong communicator, proficient organizer, and have a solid understanding of the D2C customer journey and digital technology stack. Key Responsibilities: - Lead Project Lifecycle: Oversee all phases of digital projects, ensuring they are delivered on time, within scope, and on budget. - Scope & Requirement Definition: Collaborate with internal stakeholders to define clear project scopes and objectives for e-commerce and digital marketing initiatives. - Timeline & Resource Management: Develop detailed project plans and schedules to ensure optimal team utilization. - Risk & Issue Management: Proactively identify, track, and manage project risks and issues with effective mitigation strategies. - D2C Campaign Management: Coordinate integrated digital marketing campaigns across channels like Paid Media, SEO, Email, SMS, and Social. - Website & CRO Projects: Lead projects focused on optimizing the D2C website through A/B testing, UX/UI improvements, and Conversion Rate Optimization. - Stakeholder Communication: Serve as the primary point of contact, providing regular status reports and managing expectations among cross-functional teams. Qualifications Required: - 3+ years of experience as a Digital Project Manager or similar role within an E-commerce or D2C brand environment. - Familiarity with major e-commerce platforms such as Shopify Plus, Magento, WooCommerce, Salesforce Commerce Cloud. - Strong knowledge of core digital marketing channels like SEO, SEM, Paid Social, Email/CRM, and A/B Testing. - Proficiency in project management tools and methodologies like Jira, Asana, Agile, and Scrum. - Exceptional communication, presentation, and interpersonal skills with the ability to lead cross-functional teams. - Bachelor's degree in Marketing, Business Administration, Project Management, or related field. Note: Additional details of the company were not provided in the job description.,