Digital Marketing & Content Specialist

Role Overview

The Digital Marketing & Content Specialist

content strategy, digital marketing execution, and performance tracking

Key Responsibilities

Content Creation & Management

• Develop content for

  reports, newsletters, websites, and social media platforms

• Create engaging, policy-aligned content tailored to MSMEs, government stakeholders, and industry partners

• Maintain editorial calendars and content pipelines

Digital Marketing & Campaign Execution

• Plan and execute

  digital marketing campaigns

  for program outreach and awareness
• Target MSME stakeholders through

  social media, email, and web-based campaigns

• Coordinate campaign messaging with program milestones and events

SEO, SEM & Online Visibility

• Manage

  SEO and SEM strategies

  to improve program and website visibility
• Optimize content using keywords, metadata, and performance insights
• Support website updates and content optimization initiatives

Analytics & Performance Tracking

• Monitor digital performance using

  Google Analytics, social media insights, and campaign KPIs

• Prepare performance reports and analytical insights

  for program leadership
• Continuously optimize campaigns based on data-driven outcomes

Cross-Functional Coordination

• Collaborate with

  design, research, and program teams

  to ensure content accuracy and alignment
• Support digital communication for

  workshops, consultations, and stakeholder events

Key Deliverables

• Content calendars and digital campaign plans
• Social media posts, banners, newsletters, and web content
• SEO, SEM, and website analytics reports
• Program visibility, reach, and engagement metrics

Qualifications

Education

• Bachelor’s or Master’s degree in

  Marketing, Communications, Digital Media

  , or related disciplines

Certifications (Preferred)

• Digital Marketing / SEO / Content Strategy certifications

Experience & Skill Requirements

• 2+ years

  of experience in digital marketing, content creation, or communications
• Strong

  writing, editing, and storytelling abilities

• Hands-on experience with:

• Social media management tools

• Google Analytics

• SEO best practices and keyword research
• Ability to manage

  multiple campaigns and deadlines

  in a fast-paced environment
• Strong coordination and collaboration skills

Industry

Business Consulting and Government Advisory

Why Join Jagadeesh Private Limited?

• Work on

  high-impact government and MSME programs

• Opportunity to shape public-facing narratives and digital presence

• Exposure to policy-driven communication and national initiatives