Digital Marketing & Content Specialist

About the Role

We're looking for a creative and data-driven Digital Marketing & Content Specialist to help us grow our online presence, build engagement, and drive inbound opportunities. You'll be responsible for creating content, managing campaigns across LinkedIn, Instagram, and our website, and handling marketing operations such as outreach and lead nurturing.

Key Responsibilities

Content Creation & Management

• Create and publish

  LinkedIn posts

  (tips, tricks, glossary terms, thought leadership, etc.)
• Develop

  Instagram content

  that aligns with brand tone and visual identity
• Write and upload

  SEO-friendly website blogs and case studies

• Research and write

  case studies

  highlighting client success or product impact

Engagement & Growth

• Actively

  engage on LinkedIn

  commenting, sharing, and networking with relevant audiences
• List our company and forms on

  industry directories and partner websites

• Scrape data and leads

  from target sources for outreach and campaigns (ethical data sourcing only)
• Execute and monitor

  email marketing campaigns

  using collected data

• Follow up on inbound leads and form submissions

  with timely, personalized responses

Analytics & Improvement

• Track engagement metrics across platforms
  
• Recommend improvements to content, design, and engagement strategie

Preferred candidate profile

• Education:

  B.Com, BBA, MBA (Marketing/Finance) preferred.

• Experience:

  3-6 years in B2B services sales (preferably in CA/IT firms, consulting, tax advisory, or financial services).

• Core Skills:

• Excellent written and verbal communication
  
• Strong understanding of

  LinkedIn and Instagram marketing

• Basic knowledge of

  SEO and keyword optimization

• Experience with

  email marketing tools

• Familiarity with

  data scraping tools

  (e.g., Apollo, PhantomBuster, Octoparse, etc.)
• Good eye for design (Canva, Figma, or similar tools)
  
• Organized, proactive, and able to handle multiple projects simultaneous
  

• Personality Traits:

  Self-motivated, target-driven, relationship-focused, persistent attitude.