Digital Marketing & Content Specialist

Candidate Expectations

Company: ZigMe Careers Pvt Ltd

Location: Oshiwara, Mumbai

Experience: Fresher to 3 Years

Salary: ?6-7 LPA

Job Type: Full-Time

Work Days: Monday to Friday (Saturday WFH)

Timings: 10:00 AM 7:00 PM

We need a content-first growth creator who can ideate, design, and ship high-quality social + ad + in-app content that drives ZigMe's adoption and trust.

content strategy + design + growth

You should be great at turning insights into content systems: campaigns, carousel series, reels, ad creatives, landing visuals, onboarding content, and product usage prompts.

• Build monthly and weekly content calendars across Instagram, LinkedIn, YouTube, and other relevant channels.
• Create campaign themes aligned to ZigMe's product launches, seasonal hiring cycles, and student milestones.
• Develop idea banks for:
• Fresher pain points
• Interview readiness
• Campus-to-corporate transformation
• Recruiter trust + proof stories
• Convert insights into repeatable content formats (series, templates, frameworks).

• Create high-quality content pieces including:
• Carousels
• Static posts
• Stories
• Short-form video concepts
• Meme-informed, non-cringe Gen Z communication
• Maintain consistent brand tone and visual identity.

• Design ad creatives for:
• Meta
• Google
• YouTube
• LinkedIn (as needed)
• Generate multiple creative variants for A/B testing (hooks, headlines, layouts).
• Work closely with growth to improve CTR, CPC, CPA, and conversion rate.

• Write and design product-led content such as:
• Onboarding tips
• Feature explainers
• Tooltips/microcopy
• Banners
• Email/WhatsApp content for activation
• Ensure clarity, motivation, and action-first communication.

• Conceptualize short-form videos and scripts.
• Execute simple edits when needed (cuts, captions, basic transitions).
• Coordinate with editors/creators for advanced production.

• Strong content ideation and planning ability.
• Excellent visual sensibility and design basics.
• Proficiency with tools like:
• Canva
• Figma (preferred)
• Adobe basics (bonus)
• Ability to create performance creatives quickly and smartly.
• Strong copy instincts: punchy, simple, high-conversion writing.
• Understanding of social trends without forcing them.

• Experience in EdTech/HRTech, youth brands, or early-career audiences.
• Familiarity with landing page content structure.
• Basic knowledge of analytics and creative performance interpretation.
• Experience working with creators or campus communities.

• You think in

  series

  , not just single posts.
• You can balance

  brand love + conversion

  .
• You move fast without compromising aesthetics.
• You can independently take an idea from blank page to publish-ready.

• Social growth quality: saves, shares, completion rates, profile actions.
• Performance creative outcomes: CTR uplift, reduced CPA through better creative testing.
• Activation impact: improved onboarding completion or feature engagement via in-app content.
• Consistency: timely delivery of calendars and campaign assets.

• A high-ownership role in a product-first, high-velocity team.
• A chance to build a category-defining fresher ecosystem brand.
• Access to a wide canvas: social + ads + in-product storytelling.

Who Should Apply

Freshers passionate about quality analysis

Candidates up to 3 years of experience looking to build further on their expertise

Detail-oriented thinkers with curiosity and a strong sense of design and marketing