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NetCom Learning
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Digital Marketing Analyst

Digital Marketing Analyst

NetCom Learning

3 years

4 - 7 Lacs

calcutta

Posted:3 days ago| Platform: GlassDoor logo

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Skills Required

marketing vision learning portfolio training ai certifications leadership data analytics seo optimization strategies discovery analyze report reports looker power analysis content drive tracking dashboard cutting collaborative development

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Digital Marketing Analyst

Location:

Kolkata (Work from Office)

Shift / Working Hours:

4 pm to 1 am IST

Employment Type:

Full-time

Company Overview

Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.

Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

About the Role

We are looking for a data-driven Digital Marketing Analyst with 3+ years of hands-on experience to strengthen our performance, analytics, and growth marketing efforts. The ideal candidate should have strong expertise in SEO, AI-driven optimization (AIO), GEO strategies, and marketing analytics, with the ability to translate data into actionable insights.

What you will do:

Own and manage SEO performance across websites, including on-page, off-page, and technical SEO initiatives
Implement and optimize AIO (AI Optimization) and GEO (Generative Engine Optimization) strategies to improve visibility across AI-powered search and discovery platforms
Track, analyze, and report website and campaign performance using GA4
Build and maintain dashboards and reports using Looker Studio and Power BI for traffic, and funnel performance
Perform data analysis to identify growth opportunities, drop-offs, and optimization areas
Work closely with Product, content, website teams to drive performance improvements
Generate weekly and monthly performance reports with clear insights and recommendations
Ensure accurate tracking through analytics setups and event implementations

What we are looking for:

SEO (Search Engine Optimization) – Advanced
AIO (AI Optimization) – Mandatory
GEO (Generative Engine Optimization) – Mandatory
Google Analytics 4 (GA4) & GTM
Power BI – Dashboard creation & reporting
Looker Studio – Marketing and performance reporting
CRO

Education & Experience

Minimum 3+ years of experience in Digital Marketing Analytics or a similar role
Strong analytical mindset with the ability to convert data into business insights
Hands-on experience with SEO and performance measurement
Experience working with large datasets and multiple traffic sources

Why join NetCom Learning?

Opportunity to work with industry-leading experts and cutting-edge technologies

Collaborative and inclusive work culture

Ongoing professional development and growth opportunities

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Digital Marketing Analyst