Digital Campaign Manager

About the job Role:
Overview:
As the Digital Campaign Manager, you will be responsible for developing and executing paid campaigns across digital channels while building a strong, engaging brand presence on social media. Your role will be critical in driving traffic, generating leads, and improving ROI from digital spends.

Key Responsibilities:
Performance Marketing:● Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms● Manage ad budgets effectively to ensure ROI and lead generation targets are met● Track KPIs such as CTR, CPC, CPA, ROAS, and conversion rate; use insights to improve performance● Perform A/B testing on ad creatives, audience targeting, and landing pages● Coordinate with the sales team to align leads with business outcomes

Social Media Management:
● Develop and execute monthly social media calendars across platforms (Instagram, Facebook, LinkedIn, etc.)● Create engaging, travel-focused content (posts, reels, stories) that aligns with the brand’s voice and values● Monitor trends, engage with followers, and grow community organically● Analyze engagement metrics and optimize for better reach and visibility

Analytics & Reporting:
● Use tools like Google Analytics, Meta Business Suite, and others to generate weekly/monthly reports● Provide actionable insights and performance dashboards to leadership● Suggest improvements based on campaign data and user behavior

Required Skills & Qualifications:
● 3–5 years of proven experience in digital Campaign management● Hands-on experience with Google Ads, Meta Ads Manager, and performance tracking tools● Strong grasp of SEO/SEM, email marketing, retargeting, and funnel optimization● Creativity in content strategy and storytelling● Excellent communication and copywriting skills● Familiarity with Canva, Adobe Suite, or video editing tools is a plus

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person