Posted:1 week ago|
Platform:
On-site
Full Time
Role Overview
Position: Digital Campaign Manager
Key Responsibilities
- Execute campaigns via email, SMS, push, and WhatsApp using Adobe Campaign Manager and Journey Optimizer.
- Segment and activate audiences with Adobe Real-Time CDP.
- Track campaign engagement and report performance.
- Build customer journeys and personalize interactions.
- Implement A/B testing for optimization.
Challenges Faced
- Tight deadlines and multiple campaigns running simultaneously.
- Coordinating with internal teams and external agencies for timely execution.
Decision-Making Scope
- Optimize campaigns and scale based on insights.
- Influence internal content strategies.
- Manage budgets, retention efforts, and measure campaign success.
Stakeholders
Internal Teams
External: Adobe reps, agencies like Mindshare
Qualifications & Skills
- Education: B.E. or MBA
- Experience: 26 years
- Behavioral Skills: Communication, flexibility, time management
- Technical Skills: AEP, data integration, tools like Workfront or JIRA, understanding GDPR
Maruti Suzuki
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