Digital Campaign Manager

Responsibilities

• Implement the overall digital marketing strategy for pharmaceutical division
• Measure and report performance of various digital marketing campaigns, and assess against goals (ROI and KPIs)
• Develop and execute digital marketing campaigns focused on hcps leveraging various digital techniques (SEO, SEM, Social Media, Email, etc.).
• Collaborate with internal teams to create brand communication materials
• Collaborate & onboard agencies and other vendor.
• Ensure on-time campaign content development/production for all brands.
• Manage the production of all digital assets.
• Managing the implementation & updating of Veeva vault/internal platform to ensure appropriate governance, processes (MLR), training and data integrity for digital content platforms along with data integration as required with other digital customer engagement platforms.
• Management (dam) platform and canvas for digital assets production.
• Ensuring achievement of digital transformation metrics/KPIs
• Identify trends and insights, and optimize digital spend & plans based on the insights
• Plan & execute digital promotional campaigns on doctor networking & doctor discovery platforms
• Stay up to date with the latest technology and best practices in the market
• Planning and management, gather requirements to develop detailed project plans and project estimations to task level.
• Conceptualise & execute digital influencers campaign & manage content and relationships with them
• Conceptualise & execute content marketing campaigns (blogs, Quora etc.)

Key skills

• Experience in digital production and content best practices.
• Detailed understanding in MLR process and local working instructions for content approval
• Creative and technical expertise required to ensure clear briefing of account services on all production aspects required for digital asset development, testing, tagging, etc.
• Significant cross-platform understanding of content management systems to ensure smooth integration of digital assets and data across platforms (Veeva vault, dam, canvas)
• Project lifecycle planning & execution
• Ability to work well in a team
• Adaptable and flexible
• Commitment to quality
• Excellent written and verbal communication
• Agility for quick learning roles and responsibilities

Requirements

• 4-5 years of experience in pharma digital
• 4-5 years of hands-on experience of handling agencies / clients for the premium brands and their media & content management
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with tracking & analysis tools and best practices
• Familiarity with e-commerce and digital transformation
• Critical thinker and problem-solving skills
• Sense of ownership and pride in your performance and its impact on a companys success
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Preferably masters degree in marketing / digital technologies/ media management or relevant field
• Experience in digital analytics solutions like google analytics etc.
• Experience in influencer & content marketing campaigns
• Knowledge of graphic design, video editing tools, web & app development is an added advantage