Digital Campaign Manager

Digital Campaigns Manager- Global Marketing Centre_ Bangalore, Karnataka, India

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World'. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.

The Job:

As a Campaigns Manager, you'll be part of our Marketing & Brand Generalist team.

You'll get to:

Campaign/Account Based Marketing:

• Assist Customer Marketing managers in the development of robust journey maps and personal research for key customer targets
• Identify the most effective customer touchpoints to achieve business objectives and develop
  account-based marketing campaign plans
• Digital media planning (LinkedIn, YouTube, SEM, Programmatic ads)
• Enhance account experience and personalization using ABM tools on campaigns and website
• Campaign management and email marketing on automation tools like Pardot
• SEO and content optimisation
• Execute, measure, optimise, iterate
• Maintain regular measurement of the ROI of campaigns & report on results
• Collect and use data to inform new campaigns and continuous performance improvement

Lead Generation & Attribution of success:

• Effective measurement of B2B campaign success by tracking leads through Pardot and
  Salesforce.com
• Track lead progress all the way through to revenue, often managing long sales cycles to provide valuable insight on campaign performance
  

Leadership:

• Coach Vertical Marketing leads in effective digital communication and lead generation
  campaigns
• Advocate and thought leader in digital marketing space
  

Key Accountabilities:

• Leads generated / Win rate / Value -- all tracked in CRM
• Marketing ROI -- across every initiative and annual performance
  

Organizational Networking:

• Collaborate with global teams across global time zones. Some flexibility will be required
  regarding office working hours to facilitate communication with US colleagues

The Person:

You also have:

• A team player with excellent interpersonal skills, persuasive, and able to build strong working
  relationships (local and international).
• Must be highly experienced digital operator, proven experience managing digital lead
  generation campaigns for well-known B2B brands
• Years of experience required: 7-12 years
• Solid experience of Marketing Automation and CRM tools like Pardot and Salesforce marketing solutions
• Marketing or business-related tertiary qualification
• Excellent analytical and conceptual skills. Able to translate insight into new ideas and strategies and recommend changes as he/she deems fit for growth.
  

And More:
We want our company to be a place you'll want to be -- and stay. Being part of our team means you'll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along
multiple career paths. Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera, and online university. Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for diversity, equity, and inclusion. Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in.

Join us!