Area Sales Manager | Field Sales

Role Overview:

The Regional BDM will be responsible for driving institutional sales in their respective territory across sectors like HORECA, sweets, ice cream, bakeries, health & wellness, pharma, corporate gifting, and more. They will onboard, nurture, and grow regional clients to achieve monthly and annual revenue targets.

Key Responsibilities:

· Identify and onboard new institutional clients in the assigned region

· Build a strong sales funnel for key industry segments: sweets, bakery, pharma, HORECA, cafes, etc.

· Conduct regular customer visits to understand needs and offer appropriate product solutions

· Coordinate with SCM and operations to ensure timely order fulfillment

· Track sales metrics and ensure target achievement month-on-month

· Develop strong relationships with local buyers, chefs, purchase managers, and category heads

· Support national accounts team for pan-India clients with regional presence

· Share competitor intel, pricing movements, and customer feedback

· Conduct product sampling and drive new product placements

· Represent the brand at trade fairs, B2B expos, and local food events

Requirements:

· Graduate/MBA with 3–7 years of experience in B2B or institutional sales

· Preferred industries: B2B Food & Beverage, FMCG Institutional, Gifting, Health & Wellness, Hospitality Supply, Agri Commodities

· Strong negotiation, presentation, and territory management skills

· Knowledge of supply chain, credit cycles, and institutional buying processes

· Willing to travel extensively within the territory

· Highly goal-oriented and self-driven

Key KPIs:

· Monthly revenue achievement vs. target

· Number of new accounts activated

· Client retention and repeat order rate

· Product mix penetration

· Customer satisfaction score

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

Expected Start Date: 01/09/2025