Job Description

Job Title: Digital Analytics Specialist / Marketing Technology Analyst Type: Full-Time/Contract Department: Digital Marketing / Marketing Technology / Data & Analytics Job Summary: We are seeking a results-driven Digital Analytics Specialist with expertise in Tealium , OneTrust , and Monetate to support our marketing technology stack and optimize digital customer experiences. You will play a key role in setting up and managing tag management solutions, ensuring privacy compliance, and running A/B tests to improve website performance and conversion rates. Key Responsibilities: Implement, configure, and manage Tealium iQ Tag Management for tracking and data collection across web and mobile platforms. Administer and maintain OneTrust consent management platform to ensure privacy compliance (GDPR, CCPA, etc.). Plan, set up, and analyze A/B and multivariate tests using Monetate , collaborating with UX, design, and development teams. Work with digital marketing, analytics, and development teams to deploy marketing tags, pixels, and data layers. Monitor and troubleshoot tag performance and data accuracy using debugging tools (e.g., Charles Proxy, Tag Assistant). Partner with stakeholders to gather requirements, prioritize enhancements, and support business intelligence reporting. Create documentation for tag implementation, data layer specifications, and testing frameworks. Required Skills & Qualifications: Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, or related field. 3+ years of experience in digital analytics, marketing technology, or web analytics roles. Strong hands-on experience with Tealium iQ , Tealium AudienceStream , or other tag management systems. Practical experience with OneTrust consent management setup and regulatory compliance. Experience in A/B and multivariate testing using Monetate or similar platforms (e.g., Optimizely, Adobe Target). Understanding of data layers, cookies, custom events, and JavaScript for tagging purposes. Familiarity with web technologies such as HTML, CSS, JavaScript, and browser developer tools. Knowledge of data privacy laws (GDPR, CCPA) and digital governance best practices. Strong analytical mindset with excellent problem-solving and communication skills. Preferred Qualifications: Certification in Tealium or OneTrust preferred. Experience with Google Analytics, Adobe Analytics, or other web analytics platforms. Familiarity with customer data platforms (CDPs) or data warehouses is a plus. Show more Show less