Digital Analytics Specialist

As a Digital Analytics Specialist, you will play a crucial role in supporting the digital strategy of the company through advanced analytics, reporting, and automation. Your expertise in data analytics, digital marketing, and cloud technologies will help drive digital marketing performance and business growth. - Collaborate with digital marketing stakeholders to define analytical requirements and KPIs. - Analyze media and digital performance data to identify trends and optimization opportunities. - Develop and maintain interactive dashboards and reports using BI tools like Power BI and Qlik Sense. - Create analytical models such as forecasting, attribution, and segmentation. - Build and optimize data pipelines using Python and SQL for reliable data flow. - Identify and implement process improvements in data workflows. - Communicate insights effectively across technical and non-technical teams. Your qualifications should include: - 5+ years in digital analytics or related field. - Proficiency in Power BI, Python, SQL, and Google Cloud Platform (GCP) tools (e.g., BigQuery). - Strong digital marketing knowledge, including paid search, social, display, SEO, and key metrics. - Experience designing dashboards and reports with BI tools. - Analytical thinking and problem-solving abilities. - Excellent data storytelling and communication skills. In terms of education, a Bachelor's degree is required, while a Master's degree and certifications are preferred.,