Digital Analytics Specialist

Department:

Job Overview:

Digital Analytics Specialist

Key Responsibilities:

• Manage and maintain

  Google Analytics (GA4)

  and

  Google Tag Manager (GTM)

  implementations across all websites.
• Set up tracking for

  events, conversions, and campaigns

  to measure digital performance accurately.
• Analyze website traffic, user behavior, and engagement metrics to provide insights and optimization recommendations.
• Create

  custom dashboards and reports

  using

  GA4, Looker Studio (Data Studio), and other analytics tools

  .
• Collaborate with marketing and development teams to improve website tracking, performance, and user experience.
• Ensure

  data accuracy

  and troubleshoot tracking or tagging issues promptly.
• Monitor KPIs related to website conversions, lead generation, and marketing effectiveness.
• Support

  SEO, SEM, and social media teams

  with analytics insights and campaign performance analysis.
• Stay updated on the latest analytics trends, tools, and Google updates.

Requirements:

• Proven experience as a

  Digital Analytics Specialist

  ,

  Google Analytics Expert

  , or similar role.

• Strong knowledge of Google Analytics 4 (GA4)

  and

  Google Tag Manager (GTM)

  is a must.
• Experience with

  Looker Studio

  ,

  Google Ads tracking

  , and

  UTM tagging

  .
• Understanding of

  SEO, PPC, and digital marketing performance metrics

  .
• Basic knowledge of

  HTML, JavaScript, and cookies

  for troubleshooting tracking issues.
• Excellent analytical, problem-solving, and communication skills.
• Google Analytics or Google Tag Manager certification is a plus.

Preferred Qualifications:

• Experience with

  CRM and marketing automation tools

  .
• Knowledge of

  conversion rate optimization (CRO)

  and

  A/B testing tools

  .
• Strong Excel or data visualization skills.