Digital Analyst

Mandatory Skills :

Title – Digital Analyst

Experience – 5 – 8 Years

Location – Chennai , Bangalore , Hyderabad , Mumbai , Gurgaon , Kolkata

CTC – 25 LPA ( 85 % fixed 15 % Variable )

NP – Immediate Joiner – 30 Days

Need profiles only from the Ecommerce Background.

While sharing the profiles, kindly rate the mandatory skills out of 5 and share the same with me along with the tracker

• SQL

• Python

• Google Analytics/Adobe Analytics/Mixpanel

• Power BI / Tableau

• Google Tag Manager

Good To have Skills :

• CDP implementation

• Salesforce CDP

• Abode CDP

Role and Responsibilities

• Build out and improve our data, analytics and business intelligence foundation to uncover insights that drive action and optimize investments across the marketing funnel

• Build product level analytics for tracking conversion funnel, platform performance & identify actionable insights

• Build customer transaction level analytics for tracking key leading KPIs & generate actionable insights by combining with qualitative inputs from the partners

• Deliver standardized suite of metrics, reports, and dashboards on a consistent cadence

• Monitor market trends and competition and work with product marketing and product management to respond in an appropriate and timely manner

• Solve business problems via product development & marketing and aid the decision-making process by using predictive modelling on internal and external data

• Work closely with the business/product teams to enable data-driven decision making.

• Lead and test marketing-tech integration developments and pilot processes to support expansion to new platforms & optimize older integrations

• Present proposals and results in a clear manner backed by data and coupled with actionable conclusions

• Collaborate with cross functional teams to drive day-to-day processes

• Generating accurate and meaningful analysis and actionable insights

• Own and deliver in-depth analysis For Marketing and Product Teams.

Skills Requirements

• 5 - 8 years of digital analytics experience in a data-driven e-commerce environment, highly preferred.

• Analyze customer behavior across digital e-commerce platforms to identify trends and opportunities using tools like Adobe Analytics, GA4, Mixpanel (Clickstream Analytics).

• Utilize Customer 360 view methodologies and assess Cross-channel performance to unify insights.

• Solve e-commerce business problems such as customer segmentation, personalization, recommendation engines, Pricing and churn prediction.

• Experience building data warehouses, managing ETL pipelines, and working with CDPs (e.g., Salesforce, Tealium).

• Manages tag implementation & data collection via GTM/dynamic Tag Managers to ensure accurate analytics pipelines.

• Advanced proficiency in scripting, querying and/or analytics languages and tools: SQL, Tableau/Data Studio, Python/R

Qualification: Master’s degree in Analytics, Engineering, Statistics, Management Science, Applied Mathematics, or any other related field