Digital Analyst

Must-Have Skills

• Adobe Analytics & Adobe Launch: 10–15 years of hands-on experience with strong expertise in tagging, implementation, and troubleshooting.

• AEP WebSDK (Adobe Experience Platform WebSDK): Proven experience implementing and managing.

• Tagging Lifecycle Management: Ability to own end-to-end tagging (solution design, specs, QA, deployment, validation).

• Technical Proficiency: Strong understanding of data layers, JavaScript, and HTML in the context of tag deployment/debugging.

• QA & Testing: Experience with manual QA and automated tools (Observpoint or similar).

• Debugging Tools: Proficiency with Charles Proxy, browser dev tools, Adobe Debugger, etc.

• Data Visualization: Hands-on with Adobe Workspace, Power BI, or Tableau to deliver insights.

• Documentation: Experience maintaining SDRs and tracking documentation.

• Communication & Collaboration: Strong stakeholder management and ability to translate business needs into technical solutions.

Nice-to-Have Skills

• Customer Journey Analytics (CJA): Exposure or working knowledge.

• Adobe Target: Familiarity with personalization/optimization tools.

• Third-Party Pixel Management: Knowledge of implementing and troubleshooting.

• Privacy Compliance: Understanding of GDPR, CCPA, and consent management tools.

• Broader MarTech Knowledge: Awareness of marketing analytics ecosystems beyond Adobe.