Digital Analyst

Position: Digital Instrumentation Analyst

Location

Experience Required

Position Overview

Digital Instrumentation Analyst

Key Responsibilities

• Develop and manage

  custom tracking scripts

  (HTML/JavaScript) to support event capture via

  Google Tag Manager

  .
• Configure and maintain

  GTM containers

  : create tags, triggers, variables, and manage data layer structures.
• Collaborate with engineering and technology teams to validate

  data layer implementation

  and ensure correct event firing.
• Implement user interaction tracking and event setup across web properties using

  Google Analytics 4

  ,

  Adobe Analytics

  , and

  TreasureData

  .
• Deploy and verify

  marketing pixels

  (Meta, LinkedIn, Google Ads) using GTM.
• Conduct periodic

  audits and validations

  to maintain data integrity and ensure tracking accuracy.
• Troubleshoot issues related to

  pixel firing

  , event tracking, and data discrepancies.
• Maintain clear

  documentation

  of tagging strategies and implementation steps.

Requirements

• 3–5 years

  of hands-on experience in digital analytics and instrumentation.
• Strong proficiency in

  HTML

  ,

  JavaScript

  , and

  Google Tag Manager

  .
• Experience with

  CDP SDKs

  such as

  TreasureData

  is highly preferred.
• In-depth knowledge of

  web analytics

  platforms and

  marketing pixel integrations

  .
• Familiarity with

  tag debugging tools

  (e.g., Chrome DevTools, Tag Assistant).
• Excellent ability to translate business requirements into technical tracking specifications.
• Strong communication skills to work effectively with cross-functional teams.