Data Analyst

JOB DESCRIPTION

Job Title : Data Analyst

Role Overview :

Join Matrimony.com’s Marketing team as a Data Analyst focusing on quantifying and optimizing the impact of digital and brand campaigns across matchmaking apps and web platforms. You’ll be hands- on with very large, multi-source data sets and play an active role in powering Matrimony.com’s journey of profile acquisition and digital marketing interventions.

Key Responsibilities :

• Aggregate, clean, and analyse high-volume marketing and business data across channels (Google Ads, Meta, Affiliate Marketing, ASO, SEO, CRM, and website/app analytics).
• Build, maintain & automate dashboards for campaigns, funnel performance, retention, and lead/subscription conversion rates.
• Uncover actionable data trends, proactively identify optimization opportunities, and deliver impactful narratives to improve registration-to-paid conversion.
• Closely collaborate with performance marketing, brand, product, and technology teams to continuously improve targeting, segmentation, creatives, and ROI.
• Create post-campaign analytics/videos/reports with succinct recommendations for campaign improvement.
• Support A/B testing, experimentation, and customer behavior analytics to guide digital product strategy and acquisition.
• Work with BI/data engineering teams to automate flows and improve data reliability.
• Translate complex findings for non-technical stakeholders and executive teams.

Required Skills & Experience :

• 2–5 years in marketing analytics, data science, or performance marketing data roles (within consumer tech/e-commerce/app businesses preferred).
• Highly proficient with Excel/Google Sheets, SQL and dashboards/BI tools ( Tableau, Google Data Studio/Looker).
• Understanding of digital marketing KPIs and metrics: CAC, LTV, funnel optimization, ROAS, retention, attribution.
• Expertise in campaign reporting, cohort analysis, segmentation, and statistical approaches.
• Excellent data storytelling and presentation skills; able to communicate clearly with teams across tech and business.

Preferred Qualifications :

• Experience with regression, cohort analysis, or A/B test design.
• Familiarity with Python/R, Google Colab for data analysis
• Prior work in app-first environments, high-velocity web platforms, or subscription-driven businesses is a plus.

About Matrimony.com

Matrimony.com Ltd, a Great Place to Work Certified Wed-Tech company listed on the BSE and NSE, is a leader in matchmaking and wedding services. Its flagship brand, Bharat Matrimony, is the largest and most trusted matrimony brand (Brand Trust Report 2014) spanning customers across the entire economic strata. The company serves over 8 million members with the support of 2,900+ associates and a network of 130+ company-owned retail outlets.

Key Offerings :

Matchmaking Services:

• BharatMatrimony and 200+ matrimony brands segmented on religion, languages, communities, and occupation.
• Jodii: An exclusive matchmaking app for non-degree holders in 9 Indian languages
• Assisted Service and EliteMatrimony: Personalised services for the HNI, NRI and Premium segment of customers

Wedding Services:

• Wedding Bazaar: Largest wedding services provider.
• Mandap.com: Largest online wedding venues platform.
• MakeMyWedding: Personalized & curated wedding planning services.

New Initiatives & Verticals:

• Astro Free Chat: It is an exclusive app for any astrology consultation
• ManyJobs: Employment platform targeting grey collar workforce. In vernacular language for the Tamil Nadu market (initial phase) and with some of industry first features for both companies and candidates
• Luv.com: A next generation serious relationship app.

International Presence"

Matrimony.com has successfully expanded into international markets, with UAE operations thriving for 4+ years and Bangladesh operations commencing in 2021. With a mission to dominate the $55 billion

wedding services industry.