D2C Finance Manager

Location:

Team:

Reporting to:

Notice period:

and will also support fundraising, investor due diligence, and finance inputs for high-impact growth decisions.

• Full month-end close:

  P&L, balance sheet, accruals, journal entries, variance analysis and leadership pack.

• Daily / weekly reconciliation:

  Shopify payouts, payment gateways, bank statements, Uni-commerce / ClickPost / Shiprocket / 3PL / marketplace settlements → reconcile to orders & bank deposits (incl. COD / BNPL/EMI settlement tracking).

• Cashflow & working capital:

  13-week cashflow, burn & runway reporting, collections follow-up, vendor payout scheduling and cash optimisation.

• Inventory accounting & COGS:

  reconcile inventory ledger with warehouse counts, record COGS, shrinkage, returns and bundle/combo accounting.

• Billing & compliance:

  GST filings, TDS, TCS (if applicable), vendor invoice processing, statutory audit readiness and coordination with CA/audit firms.

• MIS & dashboards:

  build daily/weekly/monthly dashboards: sales, AOV, gross/net margin, refunds, cancellations, returns, marketplace SKUs, promo impact and ad-to-order attribution.

• Payables & payroll coordination:

  ensure timely vendor payments, reconcile salary liabilities with HR/Payroll and manage vendor credit terms.

• Process & control:

  design SOPs (refunds, credits, advances, petty cash), tighten reconciliation SLAs and implement internal controls for scale.

• Commercial & pricing finance:

  SKU margin analysis, promo/coupon economics, break-even CAC modeling, SKU-level profitability and pricing recommendations.

• Marketing & channel finance partnership:

  work closely with Growth to model campaign ROI, ROAS vs. MER tradeoffs and LTV:CAC for cohort decisions.

• Fundraising & investor readiness:

  prepare investor packs, build/maintain the finance data-room, own financial model updates, create fundraise-ready cashflows, prepare due-diligence deliverables and respond to investor/VC/DD queries.

• Ad hoc strategic projects:

  support special projects — marketplace launches, subscription models, new vertical P&L, vendor negotiations, banking/term-sheet inputs and investor / bank queries.

• 4–8 years

  total finance experience with

  2+ years in D2C / e-commerce

  or retail ops finance.
• Strong, hands-on reconciliation experience:

  Shopify payouts, payment gateway & bank reconciliation

  ; marketplace & COD/BNPL settlement familiarity.
• Advanced

  Excel / Google Sheets

  (pivots, INDEX/MATCH, SUMIFS, scenario modelling) and ability to build management financial models.
• Good knowledge of

  GST, TDS, TCS

  and corporate tax basics; experience working with CA firms for monthly/quarterly compliance.
• Proven experience owning month-end close and delivering timely management information.
• Comfortable in a fast, ambiguous startup environment — able to design controls quickly and iterate.

• Immediate availability

  (join ≤15 days) or notice-free.

• Fundraising & due diligence experience:

  participated in fundraises, prepared investor packs / financial model, managed data-room items, and answered DD queries.
• Experience with

  accounting platforms

  (Tally / QuickBooks / Xero / Zoho Books) and ERP/BI systems.
• Basic

  SQL

  or experience pulling data from BigQuery / Looker / Tableau for automated MIS.
• Prior startup / high-growth D2C experience (₹50–200 Cr GMV brands preferred).
• Experience with

  marketplace reconciliations

  , BNPL/EMI settlement flows, subscription billing & LTV modelling.
• Familiarity with

  investor / bank interactions

  , term-sheet basics and financial due-diligence workflows.

Kindly share your resume at Ishikahr@divinehindu.in