Customer Relationship Management Manager

Summary

Vaishnaoi Group is a diversified business establishment with a 25-year legacy. We’re looking for a CRM Manager who can lead efforts to maintain and enhance customer databases, develop targeted communication strategies, and optimize customer engagement to drive sales and retention

Role Description

• Develop and execute CRM strategies to enhance customer engagement, retention, and satisfaction while contributing to overall business growth.
• Oversee the management and maintenance of customer databases, ensuring data accuracy, cleanliness, and compliance with data protection regulations.
• Utilize CRM data to segment customers and create targeted marketing campaigns and communications.
• Build and update customer profiles to better understand their preferences, behaviors, and needs.
• Plan, execute, and monitor CRM campaigns across various channels, including email, SMS, and social media, to nurture leads and drive conversions.
• Gather and analyze customer feedback through surveys, feedback forms, and other channels to identify areas for improvement.
• Track and report on CRM performance metrics, including customer acquisition, conversion rates, and customer lifetime value (CLV).

Qualifications

• Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.
• 5+ years of experience in the real estate industry with a focus on CRM management.
• Proficiency in CRM software and marketing automation tools.
• Strong analytical skills and the ability to interpret data to drive actionable insights
• Excellent project management skills with the ability to multitask and meet deadlines.
• Exceptional communication skills, both written and verbal.
• Detail-oriented with a commitment to data accuracy and integrity.
• Familiarity with real estate market trends and customer behaviors.
• Ability to work collaboratively in cross-functional teams.
• Problem-solving mindset and a customer-centric approach.