CRM Manager

Position Overview

The CRM Manager will oversee and optimize the LeadSquared CRM system to drive customer engagement, retention, and revenue growth. Acting as a bridge between sales, marketing, and support teams, this role ensures effective use of the CRM, maintains data integrity, and delivers actionable insights.

Key Responsibilities

CRM Platform Management & Optimization

• Configure, manage, and continuously improve LeadSquared’s CRM functionalities—including lead capture, nurturing, and automation workflows—to align with organizational objectives.

Data Integrity & CRM Hygiene

• Ensure that customer and lead data remains accurate, updated, de-duplicated, and secure. Implement quality control measures across the CRM.

Lead Management & Automation

• Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared’s automation and scoring features, and nurturing them through the sales funnel.

Cross-Functional Coordination

• Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for CRM guidance.

Training & Support

• Train internal users—such as sales reps and marketers—on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.

Reporting & Analytics

• Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.

Customer Journey Strategy

• Develop customer journey maps and targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms.

Compliance & Security

• Ensure CRM operations comply with data privacy regulations (e.g., GDPR) and internal security best practices.

Required Qualifications & Skills

• Bachelor’s degree in marketing, Business, IT, or related field.
• 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
• Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
• Strong analytical and data-driven decision-making ability.
• Excellent communication, training, and cross-team collaboration skills.
• Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.