CRM Manager | Growth & Retention | 7+ Years Experience

Position: CRM Manager | Hyderabad

Type of Engagement

Company:

Reporting

Work with Founder

CRM Manager

Key Responsibilities

○ Plan, execute, and optimise CRM campaigns across Email, SMS, Push, and other channels.

○ Use data-driven insights to segment audiences, tailor messages, and improve overall conversion rates.

○ Design end-to-end customer journeys, from onboarding to retention and reactivation.

○ Leverage automation tools (e.g., CleverTap or similar) to create triggers, workflows, and personalized interactions at scale.

○ Provide creative direction and guidance to designers, copywriters, and cross-functional teams.

○ Ensure high-quality, on-brand creative assets and content that resonate with target cohorts.

○ Identify, negotiate, and onboard new partners to enhance cost efficiencies and campaign reach.

○ Explore strategic marketing collaborations that drive relevant traffic and brand awareness.

○ Monitor, analyze, and report on campaign performance at the channel and cohort level.

○ Conduct A/B testing and other optimization tactics to continuously improve ROI.

○ Work with internal channel owners to set up communication journeys, upload audiences, refresh creatives, and develop comprehensive reports.

○ Partner with product and UI/UX teams to influence user flows and enhance the customer experience across digital touchpoints.

○ Champion CRM automation best practices to streamline workflows, improve accuracy, and scale personalized outreach.

○ Keep abreast of emerging technologies and tools that can further automate and optimize CRM processes.

● Education & Experience:

○ Bachelor’s degree in Engineering, Marketing, Business (B.Tech/MBA preferred) or equivalent.

7+

○ Bonus: Experience in the Beauty category or related D2C verticals.

● Technical & Analytical Skills:

(e.g., CleverTap, WebEngage).

○ Solid understanding of segmentation, cohort analysis, and funnel optimization.

○ Familiarity with A/B testing tools and data visualization platforms.

● Soft Skills & Competencies:

○ Excellent communication and negotiation skills.

○ Strong problem-solving mindset with a willingness to take initiative and ownership.

● Automation & Process Optimization:

○ Comfortable leveraging APIs, integrations, and third-party tools to enhance CRM capabilities.