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crm engagement management strategies retention drive marketing data analysis reporting optimization communication collaboration leadership salesforce hubspot erp automation service

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On-site

Job Type

Full Time

Job Description

The CRM Lead will play a pivotal role in driving customer engagement, enhancing loyalty, and improving customer experience through the effective implementation and management of CRM strategies. The individual will oversee the CRM operations, ensuring that customer insights are leveraged to increase retention, drive revenue, and optimize marketing initiatives. The CRM Lead will work closely with cross-functional teams to enhance customer journeys, while managing CRM tools and platforms. Responsibilities: Develop and implement customer segment Data Analysis and Reporting CRM Systems Management and Optimization Customer Communication and Engagement Cross-Functional Collaboration and Leadership Education & Experience: Bachelor’s degree in Business Administration, Marketing, Data Science, or a related field. A Master's degree is a plus. Minimum of 7 years of experience in CRM management or customer lifecycle management, with at least 2 years in a leadership role. Proven track record in e-commerce, retail, or a customer-centric industry, preferably with experience in luxury or fashion retail. Systems & Languages: Proficiency in CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, etc.), data management tools, and reporting dashboards. Familiarity with integrating CRM systems with other business systems (ERP, Marketing Automation, Customer Service, etc.). Strong communication skills in English Show more Show less

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