CRM Executive

About Kapiva:

Kapiva is a Series-B funded modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. Inculcating the wisdom of India's ancient food traditions, Kapiva's high-quality product range includes herbal juices, nutrition powders, ayurvedic gummies, healthy staples, and much more. Our products are top performers on online marketplaces such as Amazon, Flipkart, Big Basket and we're growing our presence offline in a big way (Nature's Basket, Reliance Retail, Noble Plus, etc).

About the Role:

As a CRM Executive at Kapiva, you will play a key role in executing and optimizing customer retention strategies. Working closely within the D2C Business Team, you’ll support various CRM activities to drive customer engagement and loyalty. This is an excellent opportunity to grow in a high-growth environment, learn about retention marketing, and make a meaningful impact in a fast-paced, innovative company.

Key Responsibilities:

Campaign Execution and Optimization:

⦁ Implement email, SMS, push notifications, RCS and WhatsApp campaigns as per the retention strategy.

⦁ Coordinate with the content, design, and marketing teams to ensure campaigns align with brand standards and scheduled timelines.

⦁ Assist in setting up campaigns to enhance customer retention and engagement.

Data Analysis and Reporting:

⦁ Monitor and analyze the performance of CRM campaigns, identifying key areas for improvement.

⦁ Support the team in generating reports that offer insights into campaign success and customer behavior.

⦁ Provide actionable insights based on data to optimize future campaigns.

Customer Segmentation and Communication:

⦁ Help manage customer segments and cohorts, personalizing communication to maximize relevance.

⦁ Contribute ideas for enhancing customer journey flows and targeted communication strategies.

Collaboration and Coordination:

⦁ Work with cross-functional teams to align CRM activities with broader marketing goals.

⦁ Engage with third-party platforms and agencies to troubleshoot issues and improve campaign performance.

Qualifications:

⦁ 0-2 years of experience in CRM or a marketing automation role; freshers with strong analytical and communication skills are also welcome.

⦁ Familiarity with marketing automation tools like WebEngage, MoEngage, CleverTap, or similar platforms.

⦁ Basic understanding of customer segmentation, retention metrics, and communication strategies for different audience groups.

⦁ Proficiency in Microsoft Excel or Google Sheets, with an aptitude for data analysis.

⦁ Strong organizational skills and attention to detail.

⦁ Excellent written and verbal communication skills in English.

Why Join Us?

At Kapiva, you’ll be part of a dynamic team dedicated to reinventing traditional health products for today’s consumer. This role offers a unique chance to grow your CRM expertise in an environment that values initiative, creativity, and continuous learning.