Creative Lead

About Us:

Founded in 2010, Ekya Schools offers progressive K-12 education through CBSE, ICSE, and Cambridge IGCSE curricula, emphasizing experiential learning. Alongside Ekya Schools, our chain of CMR Pre-University Colleges deliver an extensive pre-university program affiliated with the Karnataka Pre-University Board, offering a rigorous academic curriculum and a well-rounded learning experience. Drawing from the rich legacy of the CMR Group, we nurture lifelong learners equipped to thrive in a dynamic and evolving world.

Position Overview:

Creative Lead

You will lead the creative direction, design execution, and brand storytelling across campaigns and communication platforms. This includes collaborating closely with cross-functional teams to deliver compelling, consistent, and meaningful brand experiences. With a keen eye for design and a strong sense of strategy, you will ensure each brand under your stewardship stands out while staying true to its core essence.

As a team leader, you will guide and mentor a team of designers and content creators fostering a high-performance, collaborative, and creatively driven work culture.

Key Responsibilities:

• Brand Stewardship

  : Own and evolve the visual identity, tone, and overall brand narrative for 4 to 5 school brands.

• Storytelling

  : Craft compelling narratives that bring the brand to life across digital and offline platforms—highlighting our mission, community impact, and student experiences.

• Creative Direction

  : Lead the design and production of all marketing materials including digital campaigns, brochures, videos, outdoor creatives, event collateral, and merchandise.

• Cross-functional Collaboration

  : Work closely with teams across to align creative output with organizational goals.

• Performance Alignment:

  Partner with the Performance Marketing team to conceptualize and deliver creatives that are not only visually impactful but also data-driven and conversion-focused.

• Brand Consistency

  : Adhere to and enforce brand guidelines across all materials, ensuring visual consistency, clarity, and cohesion.

• Aesthetic Excellence

  : Maintain a high standard of visual design, ensuring all creative outputs reflect a refined, modern, and student/parent-friendly aesthetic.

• Campaign Conceptualization

  : Ideate and execute integrated marketing campaigns that support admissions, engagement, events, and reputation building.

• Content Oversight

  : Guide and review messaging and visual content to ensure it aligns with brand tone, emotional storytelling, and positioning.

• Team Management

  : Lead, mentor, and manage a team of in-house designers and content creators; oversee workflow, set priorities, provide feedback, and support team growth and development.

• Vendor & Agency Coordination

  : Manage relationships with external designers, videographers, and creative agencies to uphold brand quality and consistency.

• Design Governance

  : Understand and maintain brand guidelines, toolkits, and templates to ensure consistent usage across all stakeholders.

• User Experience Thinking

  : Bring in a user-first mindset to communication design across parent journeys, school visits, digital presence, and other experience touchpoints.

• Digital Literacy & Technical Proficiency

  : Demonstrate proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and a strong understanding of digital platforms and tools for content distribution (e.g., social media, websites) to effectively reach and engage the school community.

• Innovation & Trends

  : Stay up to date with design, branding, and education marketing trends to keep our communication fresh, relevant, and forward-looking.

Key Skills & Competencies:

• Strong visual storytelling and narrative development
• Excellent design aesthetics and attention to detail
• Strategic thinking with a deep understanding of branding principles
• Outstanding communication and presentation skills
• Strong project management and prioritization abilities
• Ability to collaborate across functions and manage multiple stakeholders
• Leadership skills with the ability to inspire, coach, and manage a small creative team
• Flexibility and adaptability in a fast-paced, high-output environment
• Data-driven creative thinking to align with marketing performance metrics
• Problem-solving mindset and a can-do attitude

Qualifications and Experience :

• Education: Bachelor’s Degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field required; Master’s Degree preferred
• Experience: 5-8 years in a creative role, with a minimum of 3 years in a leadership position
• Preferred Industries: Experience in Advertising and Digital industries preferred
• International exposure is highly valued

We would love to hear from you!