Content Writer

Location - Okhla Phase - 2, New Delhi - 110019

Salary - 15,000-25,000

Sheopal’s Pvt. Ltd. is a leading name in the wellness and fitness industry, dedicated to promoting holistic health and well-being through innovative products and meaningful communication. Our co-partner brand, GirlyVeda, focuses on girl-centric and personal care products designed to empower and nurture women. Together, we aim to inspire healthier, more confident lifestyles.

We are looking for a creative and detail-oriented Content Writer who can craft compelling, audience-focused content that strengthens both brand identities and connects with our target consumers.

Key Responsibilities

1. Content Development

Write engaging, original, and well-researched content for websites, blogs, articles, product pages, social media, and marketing materials for both Sheopal’s and GirlyVeda.

Ensure all content is fresh, insightful, and aligned with brand messaging and marketing goals.

2. Brand Storytelling & Voice

Develop distinct and consistent brand voices — wellness-focused for Sheopal’s, and empowering, feminine, and relatable for GirlyVeda.

Craft narratives that connect emotionally with our audiences and highlight the brand’s purpose and value.

3. Product Descriptions

Write clear, persuasive, and benefit-driven product copy that communicates features, usage, and unique selling points.

Collaborate with the design and marketing teams to make product communication more impactful and consumer-friendly.

4. Content Strategy & Planning

Work with the marketing team to plan and execute monthly content calendars for both brands.

Contribute creative ideas for campaigns, blogs, and social media themes that drive engagement and brand awareness.

5. Research & Trends

Conduct regular research on wellness, fitness, beauty, and personal care trends to create relevant, timely, and informative content.

Stay updated on competitor activities and emerging topics in the industry.

6. Editing & Quality Control

Edit and proofread all content for clarity, tone, grammar, and brand alignment.

Ensure accuracy, originality, and consistency across all platforms.

7. Performance Monitoring

Track content engagement and suggest improvements based on performance insights and audience feedback.

Requirements

Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or a related field.

2–4 years of experience as a Content Writer, preferably in the wellness, fitness, beauty, or personal care sectors.

Strong command of English with excellent writing, editing, and proofreading skills.

Creative thinking and storytelling ability with attention to tone, flow, and structure.

Experience working with content calendars, campaign planning, and brand messaging.

Proficiency in Microsoft Office, Google Workspace, and CMS platforms (e.g., WordPress).

Strong time management skills and ability to meet deadlines consistently.

Preferred Skills

Basic knowledge of HTML/CSS for web content formatting.

Understanding of content performance tracking tools (e.g., Google Analytics).

Familiarity with eCommerce content writing and conversion-oriented copy.

Benefits

Paid Leave

Provident Fund

Collaborative and growth-oriented work environment

Join Us

If you’re passionate about creating content that educates, inspires, and drives positive change in the wellness and personal care space, we’d love to hear from you. Join our team and help shape the voice of two growing lifestyle brands — Sheopal’s and GirlyVeda.

Interested?

Share your resume at hr4@sheopals.in or connect at 9218028411