Content Writer

Gartner for HR

2 - 3 years

4 - 5 Lacs

gurugram

Posted:-1 days ago| Platform:

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Skills Required

usage social media focus manager technology hr content marketing vendor seo recruitment teaching

Work Mode

Work from Office

Job Type

Full Time

Job Description

Create long-form content of approximately 1,500 word articles (Top of the funnel - Top-rated, free, etc, middle of the funnel - How Tos, Explainers,etc), primarily focusing on topics related to SaaS based products based on their features, pricing, etc.
Ideate editorial pieces and content assets across the content funnel of content marketing for US based SMBs.
Partner with editorial, SEO and marketing to create compelling content for our audiences across our buyer and vendor-facing brands (Capterra, Software Advice, GetApp, and Gartner Digital Markets).
Leverage GenAI tools to automate and develop highly efficient content processes in collaboration with SEO and editorial stakeholders.
Create and program social media campaigns on a weekly basis to increase outreach of articles and content assets.
Review quantitative/qualitative proprietary data dashboards and develop content angles and meaningful stories.
Participate in category editorial planning to ideate compelling content for organic traffic and other channels.
Hold stakeholder kick-off meetings or gather additional context on requests as needed.
Contribute to ad-hoc content projects based on project requirements.
Adjust writing tone, voice, and messaging for assigned brands - Capterra, Software Advice, and GetApp.

What You Will Need:

A Bachelors degree preferably with a focus on Journalism or English Literature being particularly advantageous.
2-3 years of experience working with editorial blogs and content marketing assets
Knowledge of SEO best practices, use of structured GenAI prompts, ability to track and report on content performance, superb writing skills
Experience in drafting long-form content of approximately 1000-1500 words
Keen level of focus, attention to detail, and organization
Self-motivated with a strong interpersonal and communication skills (verbal and written)
Ability to muti-task across stakeholder, adapt, and thrive in a fast-pace, deadline-driven environment

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