Content Specialist

Job Description

Job Title : Content Specialist Location : Ahmedabad, Gujarat (In-house) Experience : 3-5 years Reports to : Digital Marketing Manager About : Vtalix is a pioneering online therapeutic service platform dedicated to making mental health care accessible, affordable, and stigma-free across India. Our mission is to connect individuals with licensed mental health professionals through a convenient and confidential online platform, fostering emotional well-being, personal growth, and breaking the stigma associated with mental health. Role Overview: We are seeking a creative and empathetic Content Creator / Content Writer to be a driving force behind Vtalix's brand presence and audience engagement. This pivotal role will be responsible for conceptualizing, writing, and creating compelling, informative, and sensitive content across various digital channels. You'll play a key part in shaping our brand's voice, raising mental health awareness, and showcasing the transformative power of Vtalix's services. Key Responsibilities: Content Strategy & Creation: Write and edit clear, informative, and engaging content across all digital channels, including the website, blogs, social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.), email campaigns, and potentially product descriptions. Develop and manage a comprehensive content calendar to ensure the timely delivery of all assets. Collaborate closely with the Digital Marketing Manager and our in-house Graphic Designer/Video Editor to align content with overall brand strategy, tone of voice, and visual aesthetics. Mental Health Content Specialization: Create content that simplifies complex mental health concepts and terminology while remaining clinically accurate and sensitive to diverse audiences. Write both informative and emotive content that resonates with our target audience, encouraging empathy and breaking down stigma. Ensure all content adheres to ethical guidelines and maintains sensitivity when addressing mental health topics. SEO & Digital Optimization: Conduct thorough keyword research and incorporate SEO best practices into long-form content, website copy, and blog posts to improve organic visibility. Stay updated on the latest trends in digital health, mental wellness, and content marketing strategies to keep Vtalix at the forefront. Social Media & Video Support: Manage Vtalix's social media presence, including daily posting, scheduling, and active community engagement. Assist the CEO in scripting and conceptualising compelling founder-led video content. Work with the design team to ensure all content, including short-form video (Reels, Shorts) and stories, is visually appealing and optimized for each platform. B2B Content Development: Develop targeted B2B content for potential corporate wellness partnerships, including presentations, case studies, and informational materials. Performance Monitoring: Work with the Digital Marketing Manager to monitor content performance, identify trends, and refine strategies based on data-driven insights. Requirements : Bachelor's degree in Mass Communication, Journalism, Marketing, English, Psychology, or a related field. 3-5 years of proven experience in content writing and content creation for digital platforms. Exceptional command over English grammar, tone, and storytelling, with the ability to adapt writing style for different channels and audiences. Strong portfolio demonstrating a diverse range of content, including but not limited to B2B, B2C, digital marketing copy, social media posts, short-form video scripts/concepts (Reels), and long-form articles/blogs. Experience with content management systems (CMS), basic SEO tools, and web analytics is a plus. A genuine passion for mental wellness and a commitment to Vtalix's mission of making mental health support accessible. Show more Show less