Content Manager

Responsibilities

• Drive EduFund’s content strategy across social, paid, and owned media. This includes daily posts, campaigns, and long-form content
• Take ownership of the brand’s creative output and oversee all creative deliveries across the marketing team
• Write original, clear, and engaging copy for Instagram, LinkedIn, YouTube, Meta ads, Google Ads, landing pages, and other formats
• Build and execute integrated campaigns in collaboration with designers, video editors, and performance marketing teams
• Manage social media channels, including content calendars, scheduling, and optimization for each platform
• Work with internal teams across marketing, partnerships, customer experience, and product to ensure consistent brand communication
• Shape and maintain EduFund’s brand identity, including tone of voice and visual direction
• Handle brand-led content projects such as guides, content series, microsites, internal campaigns, and product storytelling
  

Required Skills

• 4 to 8 years of experience in content marketing, social media, or copywriting roles
• Proven ability to write compelling content across platforms, including organic posts and paid ads
• Experience managing social media calendars and publishing content on platforms like Instagram, LinkedIn, and YouTube
• Strong understanding of branding, positioning, and storytelling
• Ability to manage creative workflows with designers, editors, and other creators
• Experience building content journeys across formats and channels
• Excellent command of English with attention to tone, clarity, and originality
• Familiarity with basic performance metrics for content and campaigns
• Ability to manage multiple deadlines and work independently in a fast-paced environment
• Bachelor's degree in marketing, Communications, Journalism, English, or a related field
• Postgraduate diploma or certification in advertising, branding, or digital marketing is a plus
  

Preferred But Not Mandatory

• Experience in advertising, media, or creative agencies
• Exposure to finance, fintech, or edtech sectors
• Experience working with performance marketers and understanding ad content metrics
• Hands-on experience with tools such as Notion, Canva, Buffer, Google Docs, and Meta Ads Manager
  

What You Can Expect In Return

• ESOPs
• Health insurance
• Statutory benefits like PF & Gratuity
• Flexible Working structure
• Professional development opportunities
• Collaborative and inclusive work culture
  

EduFund