Channel Sales Manager / Head HoReca

Job Title:

Department:

Position Overview:

tea and coffee vending machines, premixes, and consumables

Key Responsibilities:

1. Channel Development & Management

• Identify, appoint, and manage distributors, channel partners, and operators in the

  vending business segment

  .
• Drive channel expansion across hotels, restaurants, cafs, offices, and corporate institutions.
  
• Negotiate trade margins, commercial terms, and service-level agreements with channel partners.
  
• Monitor and enhance channel performance through regular business reviews.
  

2. Sales Growth & Revenue Management

• Achieve monthly and annual sales targets for vending machines and consumable products (tea, coffee, milk, sugar, etc.).
  
• Plan and implement sales strategies to increase installation base and recurring sales from existing clients.
  
• Drive

  primary & secondary sales

  , machine placement, and service revenue through partners.
• Monitor and analyze sales data to identify growth opportunities and improve ROI.
  

3. Key Account & HoReCa Relationship Management

• Develop relationships with

  hotels, QSR chains, restaurants, catering companies, and large offices

  for direct vending solutions.
• Ensure consistent product supply, machine uptime, and customer satisfaction.
  
• Conduct product demos, trials, and presentations to potential HoReCa clients.
  
• Liaise with service and operations teams to ensure smooth machine installation and maintenance.
  

4. Marketing & Channel Activation

• Work closely with the marketing team for

  HoReCa promotions, branding, sampling, and visibility programs

  .
• Organize trade meets, product tasting sessions, and training programs for channel partners and end-users.
  
• Ensure brand visibility and availability in key customer locations.
  

5. Team Leadership

• Lead, train, and motivate a team of sales officers / territory executives.
  
• Monitor field performance and ensure adherence to company sales processes and reporting systems.
  
• Develop team capabilities for solution-based vending sales.
  

Key Skills & Competencies

• Strong understanding of

  HoReCa and Institutional Sales

  for

  vending machines or beverage products

  .
• Excellent

  relationship management

  ,

  negotiation

  , and

  channel-building

  skills.
• Hands-on experience in managing

  P&L, pricing, and trade terms

  .
• Analytical mindset with ability to track and interpret sales metrics.
  
• Effective communication, presentation, and leadership abilities.
  

Educational Qualification

• Graduate / MBA in Sales, Marketing, or Business Management.
  

Experience Required

• 1215 years

  of experience in

  Vending / HoReCa / QSR/ Institutional Sales

  within

  Tea, Coffee, Beverages, or FMCG sector

  .
• Exposure to

  vending operations, service models, and consumables business

  preferred.
• Proven track record of driving growth through channel partners and key accounts.

To Apply: Email: kumarnaidu@granulesnbeans.com (HR head)

WhatsApp only: 9769867861 (No calls please)

LinkedIn : https://www.linkedin.com/in/kumar-naidu-30541059/