Category Specialist

Job Title:

Location:

Job Type:

About the Role

Senior Executive – Category Management

Key Responsibilities

1. Drive Sales & Revenue Growth

• Develop, implement, and report on strategic plans to improve key site metrics such as conversion rates, average order value (AOV), and more.
• Own and drive top-line revenue growth while staying within the allocated investment budget and achieving P&L objectives.
• Manage category-specific website content to align with monthly, seasonal, and brand-specific promotions in line with overall marketing strategy.

2. Monitor & Elevate Brand Performance

• Ensure margin targets are met in accordance with organizational benchmarks.
• Negotiate annual budgets, define goals, track performance, and implement course corrections as needed.
• Plan and execute brand-led campaigns across digital platforms to increase recognition, awareness, and sales performance.
• Deliver performance reports on key business metrics in a timely and structured manner.

3. Improve Customer Experience & Retention

• Boost category revenue through customer segmentation strategies, banner campaigns, and retention initiatives.
• Enhance customer lifecycle experience by identifying and executing user journey improvements using analytics and touchpoint assessments.
• Introduce scalable processes aimed at improving customer satisfaction and repeat purchases.

4. Seller & Brand Onboarding

• Identify potential sellers and brands in the Western Wear category that align with business goals.
• Facilitate the end-to-end onboarding process including account setup, documentation, verification, and compliance.
• Deliver training on platform operations, product listings, pricing optimization, and performance strategies.
• Act as a key support liaison for new sellers, addressing their concerns and ensuring a smooth ramp-up period.
• Collaborate with cross-functional teams—sales, marketing, operations, and tech—to deliver a seamless seller experience.
• Track onboarding progress, assess seller performance, and recommend action plans to enhance outcomes.
• Gather feedback to help improve the onboarding process and overall seller experience.

Who You Are

• Strong understanding of the fashion or e-commerce ecosystem, preferably with exposure to the Western Wear category.
• Data-driven mindset with experience in managing revenue goals, brand performance, and customer lifecycle strategies.
• Proven ability to manage multiple stakeholders and deliver results in a dynamic environment.
• Excellent communication, analytical, and relationship management skills.

Work Environment

This is an exciting opportunity to work with a fast-paced and collaborative team focused on creating India’s leading fashion destination. The role offers ample opportunities for learning, ownership, and career advancement.

Location:

Experience Level: