Category Manager

About WeRize

Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize is building India’s largest full stack fintech platform for 500 million underserved middle-class customers who live in 5000+ small towns of India. WeRize (Wortgage technologies pvt ltd) also owns RBI registered NBFC subsidiary (Wortgage Finance pvt ltd). This customer segment is not served by private sector banks, Insurers and Mutual Fund companies due to their low ticket-size and lifetime value and is dependent on PSU/Govt banks, PSU/Government banks rarely provide financial products beyond basic savings accounts and these customers lack access to unsecured loans, MSME loans, credit cards, affordable housing loans, loan against property, health and life insurance and investment products. WeRize manufactures innovative unsecured consumer credit, mortgages, loan against property, MSME loans, savings and insurance products designed for this customer base keeping in mind their needs, requirements and purchasing power, with a view to add a layer of financial security to their lives and enable access to credit.

While customers in these geographies use smartphones, they need proper guidance and support when purchasing the right financial products for themselves. So, a pure digital model doesn’t work for this segment. WeRize has innovated on this front through its ‘Finance ki online dukaan (Social Shopify of Finance)’, a first of its kind social distribution tech platform in the financial services space that educates and enables local financially literate freelancers across these small towns to source business through online and offline channels, recommend the right financial product(s) to customers as well as provide after sales support. These freelancers, who are located in more than 5000+ towns and cities, earn as much as INR 30,000 a month from WeRize in commissions.

Our social distribution platform supported by financially literate freelancers means exceptionally low cost of customer acquisition (CAC) and operations costs compared to both fully digital and on-the-ground financial services providers. Digital conversions among this target group are way lower when compared to upper income customers in metros and hence pure digital CAC doesn’t workfor this segment. While companies like LIC and Fino Bank also rely on freelancer distribution, they deploy local on-field teams/branches to manage freelancers in every city. That results in very high CAC and operations costs for such companies. WeRize on the other hand, has been able to acquire, train and manage thousands of freelancers in 5000+ cities only through its tech platform and without any feet-on-street team of its own. This results in highly profitable business model for Werize.

.werize.com/

About the Role:

We are looking for a dynamic and analytical Product / Growth / Category Manager to lead our SME Loan portfolio. The ideal candidate should have a proven track record in managing unsecured loan products, driving P&L ownership, and building strategies that enhance customer lifecycle and business profitability. The candidate must bring prior experience in a fintech, NBFC, or banking environment.

Key Responsibilities:

• Own and deliver P&L metrics across the SME loan portfolio through data-driven product strategies.
• Drive end-to-end campaigns and initiatives to acquire, engage, and retain SME customers, ensuring alignment with business targets and performance metrics.
• Lead business case submissions, detailed costings, and profitability evaluations for new and existing products.
• Identify and implement cost optimization initiatives across the SME loan product line.
• Evaluate and execute new business opportunities to expand market reach or enhance revenue streams within the SME lending segment.
• Deliver key components of the Customer Value Management strategy by identifying high-impact growth opportunities.
• Continuously innovate on processes, product design, and service delivery to improve the customer experience and operational efficiency.
• Work closely with cross-functional teams including credit, analytics, marketing, and technology to ensure smooth execution of product initiatives.

Requirements:

• Minimum 3 years of experience in product/growth/category management within an NBFC, fintech, or banking setup.
• Strong understanding of SME lending, unsecured loan products, and customer lifecycle strategies.
• Experience in managing end-to-end product strategies with direct P&L accountability.
• Data-driven decision maker with strong analytical skills and business acumen.
• Excellent project management, stakeholder collaboration, and communication skills.