Campaign Specialist

Job Description

About US: At R Systems we are shaping the future of technology by designing cutting-edge software #products , platforms, and #digital experiences that drive business growth for our clients. Our product mindset and advanced engineering capabilities in #Cloud , Data, #AI, and Customer Experience empower us to deliver innovative solutions to key players across the high-tech industry. This includes ISVs, SaaS, and Internet companies, as well as leading organizations in #telecom , #media , #healthcare , #finance , and #manufacturing . We are Great Place To Work Certified in 10 countries where we have a full-time workforce - India, the USA, Canada, Poland, Romania, Moldova, Indonesia, Singapore, Malaysia, and Thailand. Role: Campaign Specialist Experience - 5-7 Years Job Location: Pune (Hybrid) Mandatory Skills: **Job Summary: ** We are seeking a detail-oriented and skilled Campaign Analyst to join our team. The successful candidate will be responsible for building and managing marketing campaigns across various platforms, including Google Paid Search, Google Ads, and LinkedIn . **Key Responsibilities: ** 1. **Campaign Development**: Execute campaign strategy developed by the Growth Marketing Director across Google Paid Search, Google Ads, and LinkedIn to achieve business objectives. 2. **Experience with 6sense**: Utilize 6sense for account-based marketing setting up and executing targeted display campaigns identified by the Growth Marketing Director. 3. **Data Analysis and Reporting**: Analyze campaign performance data, create reports, and visualize data to track key metrics and optimize campaigns. 4. **Collaborate with Senior Market Research Analyst**: Work closely with the Senior Market Research Analyst to ensure research insights are integrated into campaign strategies. 5. **Monitor Campaign Performance**: Continuously monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness. 6. **Audience Segmentation**: Develop and implement audience segmentation strategies to target specific customer groups effectively. 7. **Stay Updated on Industry Trends**: Keep abreast of industry trends, platform updates, and best practices to ensure campaigns are current and effective. 8. **Support Team Collaboration**: Collaborate with marketing, sales, and product development teams to align campaigns with overall business goals. 9. **Client Interaction**: Engage with clients to understand their campaign needs and provide tailored marketing solutions. **Qualifications:** - Bachelor's degree in marketing, Business, Communications, or a related field. - Strong proficiency in building and managing campaigns on Google Paid Search, Google Ads, and LinkedIn. - Excellent analytical and problem-solving skills. - Ability to create and visualize data reports to track and optimize campaign performance. - Strong written and verbal communication skills. - Ability to work independently and as part of a team. - Attention to detail and strong organizational skills. **Preferred Qualifications: ** - Previous experience in a campaign analyst or similar role. - Familiarity with other marketing platforms and tools. - Experience with data visualization tools (e.g., Tableau, Power BI). (Get a glimpse of) The R Systems Experience Purpose-Driven Projects: Contribute to meaningful projects making an impact in the lives of millions worldwide. Continuous Learning: Opportunities for personal development and skill enhancement by leveraging our Individual Development Programs, Certifications, and collaborations with Learning Platforms. Diversity & Inclusion: A culture that values different perspectives and fosters belonging. Well-being & balance: Flexible work policies designed to maintain a healthy work-life balance. Frequent Internal Hackathons : Engage in dynamic competitions with exciting prizes to keep your skills sharp. Collaborative Culture & Teamwork : Fostering a sense of belonging and camaraderie through Team events and cultural collaboration. Also, drive innovation, enhance communication, and strengthen our organization's ability to adapt and thrive in a dynamic work environment. Varied Industry Experience: Gain valuable experience working with top global brands across sectors such as Healthcare, Banking, e-commerce, and Retail. Centre of Excellence (COE): Benefit from technical guidance and upskilling opportunities provided by our team of technology experts, helping you navigate your career path. Open Door Policy: Embrace a culture of mutual support, respect, and open dialogue, promoting a collaborative work environment. If you are passionate and excited about working in a fast-paced, innovative environment, we would love to hear from you! R Systems is an equal opportunity employer that does not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, age, or any other characteristic protected by law. We strive to build a team that reflects the diverse communities we serve, and we actively encourage applications from individuals of all backgrounds and experiences. Our commitment to equal opportunity extends to all aspects of employment, including recruitment, hiring, training, promotion, and benefits.