Campaign Specialist

Job description

ROLE: CAMPAIGN SPECIALIST

Key Responsibilities:

1. Unica Campaign:

• End-to-end ownership of campaign development, from requirement gathering, designing flowcharts, segment creation, offer assignments, to execution and tracking.
• Build complex audience segmentation using multiple tables, strategic segments, queries, derived fields, and calculated fields.
• Develop multi-wave, multi-channel campaigns (email, SMS, push notifications, direct mail, etc.).
• Set up response tracking mechanisms and create rules for response attribution.
• Perform data validation, test sends, and audience sampling for quality assurance.
• Work with Offer Templates, Cell Codes, and Contact History Management.
• Coordinate with Data Engineering teams for data feeds, extraction queries, ETL validation, and performance tuning.

2. Unica Journey:

• Create and maintain automated customer journeys for onboarding, nurture, retention, and cross-sell activities.
• Configure Entry Sources (database-driven or event-triggered) and Audience Definitions.
• Map and automate email, SMS, and push communications across different customer touchpoints.
• Monitor Journey metrics: participation rates, drop-offs, delays, and optimize accordingly.
• Integrate with Deliver module or external systems for channel execution and real-time triggers.

3. Unica Plan:

• Set up and manage marketing programs, campaigns, projects, and tasks using Unica Plan.
• Define and implement marketing workflows, approval hierarchies, and collaboration processes.
• Manage budget planning, cost tracking, and ROI reporting at project and program levels.
• Use Plan Dashboards, Calendars, and Reports to provide visibility to marketing stakeholders.
• Customize Forms, Templates, and Marketing Objects to align with business processes.
• Enforce process governance, timeline tracking, and compliance.

Skills & Qualifications:

Technical Skills:

• Deep hands-on experience with HCL Unica Campaign, Plan, and Journey (v12.x preferred).
• Strong working knowledge of SQL (selects, joins, filters, group by, aggregations) for database querying.
• Familiarity with Unica Deliver and Unica Link is a strong plus.
• Understanding of campaign data models, contact history, response history, and audience extraction logic.
• Basic to intermediate experience with HTML, JavaScript (for landing pages or email templates) is a plus.
• Knowledge of REST APIs for integrating Unica with external systems
• Working with Unica Interact APIs, Deliver APIs, Journey event ingestion APIs
• API testing using tools like Postman or SoapUI
• Linux command line operations (navigation, file handling, process management)
• Shell scripting
• Good to have basic to intermediate Java programming (preferably for Unica customizations or extensions)

Marketing Automation Knowledge:

• Understanding of customer lifecycle marketing, lead nurturing, and trigger-based campaigns.
• Familiarity with UTM parameterization, lead source tracking, and attribution modeling.
• Knowledge of multi-channel campaign orchestration and journey mapping best practices.

Process & Analytical Skills:

• Ability to translate business requirements into technical marketing workflows.
• Strong attention to detail for audience creation, testing, and data validation.
• Ability to generate campaign performance reports and journey analytics insights.
• Proficient in documentation, including process flows, user guides, and technical specifications.

Good to have: API, GEN AI, content integration enablement,

OS: Linux, shell script, Databases: SQLServer, Oracle, MySQL

Reporting: superset, powerbi, google looker (preferred)Role & responsibilities

Role: Marketing - OtherIndustry Type: IT Services & ConsultingDepartment: Marketing & CommunicationEmployment Type: Full Time, PermanentRole Category: MarketingEducationUG: Any GraduateKey SkillsSkills highlighted with ‘‘ are preferred keyskillsUnica CampaignMarketing AutomationMailchimpMarketoMarketo Certified

Job Type: Full-time

Pay: ₹9,730.00 - ₹72,586.50 per month

Schedule:

• Day shift

Work Location: In person