Campaign Specialist

• Minimum 3 to 5 years of experience required.
• Experience with a variety of online tools, including CRM (Salesforce), web analytics, Power BI, Microsoft Office, and Smartsheet.
• Comfortable creating and reading complex process workflows.

Certificates / Special Training

• Salesforce Marketing Cloud Email Specialist:

  Validates expertise in email marketing best practices within Marketing Cloud.

• Salesforce Marketing Cloud Consultant:

  Demonstrates ability to implement and optimize Marketing Cloud email applications.

• Salesforce Marketing Cloud Administrator:

  Confirms skills in configuring and managing Marketing Cloud environments.

• Salesforce Marketing Cloud Developer:

  Focuses on developing solutions using Marketing Cloud's scripting languages and APIs.

• Microsoft Power BI Certification:

  Validates skills in data visualization and business intelligence, enhancing the ability to analyze and present marketing data effectively.

Experience and Skills

• 3+ years in marketing or related field focused on data/analytics.
• Proficient in CRM (Salesforce), web analytics, Power BI, Microsoft Office, Smartsheet, with strong Excel skills.
• Excellent communication and presentation abilities.
• Extreme attention to detail and accuracy.
• Comfortable with tight deadlines and multitasking.
• Experienced in Advanced Excel and proficient in Word, PowerPoint.
• Extensive experience with analytics platforms and data extraction.
• Advanced proficiency in marketing technologies, data analysis, and CRM systems.
• Experience in developing and optimizing complex marketing strategies to achieve business objectives.

Core Competencies

• Marketing Principles:

  Basic understanding of marketing strategies and best practices.

• Data Analysis:

  Familiarity with data analysis techniques and tools.

• CRM Systems:

  Experience with Salesforce Marketing Cloud or similar platforms.

• Digital Tools:

  Proficiency in digital marketing and analytics tools, including ZoomInfo, Brite Verify, and Demand Tools.

• Analytical Skills:

  Ability to interpret data and optimize campaigns.

• Technical Proficiency:

  Skilled in marketing automation, Microsoft Excel, and tools like Salesforce, ZoomInfo, Brite Verify, and Demand Tools.

• Project Management:

  Strong organizational skills for managing multiple projects.

• Communication:

  Effective verbal and written communication abilities.

• Attention to Detail:

  Ensures accuracy in campaign execution.

• Adaptability:

  Flexible in a dynamic environment.

• Collaboration:

  Works well within a team.

• Customer Focus:

  Prioritizes customer satisfaction and engagement.