Campaign Specialist

Job Description

Job Title-Digital Marketing Campaign Specialist - Kadanthottu Group Key Responsibilities -Campaign Strategy & Implementation: Design and execute targeted digital marketing campaigns to promote Kadanthottu Group’s educational programs, services, and initiatives. Focus on lead generation, engagement, and increasing . -Multi-Channel Campaign Management:Manage and optimize campaigns across various digital platforms, including social media (Facebook, LinkedIn, Instagram), search engines (Google Ads), email marketing, and display advertising channels. -Content Collaboration & Creation: Work in partnership with content creators to develop compelling content such as brochures, success stories, videos, and other promotional materials tailored for prospective students and clients. - Performance Analytics & Reporting:Use analytics tools like Google Analytics and CRM systems to track campaign results, interpret data, and generate insights to improve ongoing and future marketing efforts. -SEO & SEM Strategies: Improve website content for search engine rankings and oversee paid campaigns (PPC) to attract targeted traffic to Kadanthottu Group’s digital assets. -Budget Oversight:Plan and manage campaign budgets efficiently, ensuring optimal allocation of resources to achieve maximum ROI. -Stakeholder Coordination:Collaborate with internal teams and external partners to ensure consistent branding, messaging, and campaign alignment. - Trend Monitoring: Keep abreast of the latest digital marketing trends, tools, and best practices to keep Kadanthottu Group competitive and innovative in outreach strategies. **Required Skills & Qualifications** - **Educational Qualification:** Bachelor's degree in Marketing, Communications, Business Administration, or related field. -Experience: 3-5 years of hands-on experience in digital marketing, preferably with a background in FMCG Products and Financial sectors. -Technical Skills:*Proficiency with digital marketing tools such as Google Ads, Meta Ads Manager, Google Analytics, and email marketing platforms. -Analytical Capability:Strong ability to analyze data, derive insights, and optimize campaigns accordingly. -Communication Skills: Excellent written and verbal communication skills for effective collaboration and compelling content creation. -Project Management:Ability to handle multiple campaigns simultaneously and meet project deadlines. -Creative Thinking:Innovative mindset to develop engaging and effective marketing campaigns that resonate with target audiences. **Preferred Qualifications** - Relevant certifications (e.g., Google Ads, Meta Blueprint) are advantageous. - Experience with CRM platforms (like Salesforce, Slate, or similar). - Knowledge of SEO best practices and search engine marketing strategies. - Familiarity with content management systems and website optimization. Job Type: Full-time Pay: ₹15,000.00 - ₹17,000.00 per month Benefits: Cell phone reimbursement Leave encashment Paid sick time Paid time off Schedule: Day shift Experience: Digital marketing: 1 year (Preferred) Location: Changanacheri, Kerala (Preferred) Work Location: In person