Campaign Manager

Job Responsibilities:

• Lead end-to-end campaign management, including strategy development, market research, content creation, budget allocation, and performance analysis for Hack2skill’s initiatives.
• Collaborate with internal teams (marketing, creative, sales) and external partners to ensure campaigns meet objectives and are executed on time.
• Develop and implement multi-channel campaigns (digital, social media, email, offline) targeting relevant audiences in the tech and innovation space.
• Monitor and optimize campaigns using analytics tools, providing tactical recommendations to maximize ROI.
• Maintain campaign calendars, execution plans, and ensure effective communication across teams for seamless workflow.
• Track key metrics, generate performance reports, and make data-driven adjustments.
• Ensure all campaigns adhere to relevant compliance and data privacy regulations.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 2+ years proven experience in campaign management, preferably in tech events, or innovation-driven organisations.
• Strong knowledge of digital marketing tools (social media, email marketing, web analytics, automation platforms).
• Project management skills, ability to manage multiple campaigns simultaneously and meet deadlines.
• Analytical ability to interpret campaign data and provide actionable insights.
• Excellent writing, communication, and organizational skills.
• Creativity and strategic thinking for innovative campaign concepts.