Campaign Manager

Job Summary:

The Campaign Manager will be responsible for planning, executing, monitoring, and optimizing marketing campaigns across multiple channels. This role involves collaborating with cross-functional teams to drive brand awareness, generate leads, and achieve business growth. The ideal candidate will have strong project management skills, creativity, and a data-driven mindset to ensure campaigns deliver measurable results.

Key Responsibilities:

• Develop, plan, and execute integrated marketing campaigns across digital, social, email, and offline channels.
• Manage end-to-end campaign lifecycle, including strategy, creative briefing, execution, and performance analysis.
• Collaborate with design, content, sales, and product teams to ensure campaign alignment with business objectives.
• Monitor campaign performance, analyze metrics (CTR, CPC, ROI, conversion rates, etc.), and provide actionable insights.
• Optimize campaigns in real-time to maximize effectiveness and return on investment.
• Manage campaign budgets, timelines, and resources efficiently.
• Ensure consistent brand messaging and compliance across all marketing channels.
• Stay updated with industry trends, competitor activities, and new digital marketing tools/strategies.
• Prepare and present campaign performance reports to stakeholders.
  

Requirements & Qualifications:

• Bachelors degree in Marketing, Business, Communications, or related field.
• 3–6 years of proven experience in campaign management or digital marketing.
• Strong understanding of digital marketing platforms (Google Ads, Meta Ads, LinkedIn, Email Marketing tools, etc.).
• Proficiency in analytics and reporting tools (Google Analytics, CRM, Marketing Automation platforms).
• Excellent project management and organizational skills.
• Strong communication, collaboration, and stakeholder management skills.
• Creative thinker with analytical problem-solving abilities.
• Ability to work under pressure and meet tight deadlines.
  

Preferred Skills (Good to Have):

• Experience with marketing automation platforms (HubSpot, Marketo, Mailchimp, etc.).
• Knowledge of SEO/SEM and social media advertising.
• Familiarity with A/B testing and conversion rate optimization.
• Previous experience in B2B/B2C campaign management.

roussel.swaries@zenplus.in