2543 Campaign Management Jobs - Page 37

Responsibilities: * Manage affiliate network, optimize campaigns. * Collaborate with brands on user acquisition strategies. * Analyze performance data, suggest improvements. * Monitor CPI/CPL/CPS/CPA metrics, deliver results. Health insurance Annual bonus Food allowance

Job Requirements Location: Bengaluru Experience Required: 6+ years in marketing, with end-to-end campaign management experience. About Taneira Taneira, a Tata brand, celebrates India\u2019s rich traditions through handcrafted sarees, bridal collections, and ready-to-wear ethnic ensembles. As a leader in ethnic fashion, we are committed to offering exceptional experiences for weddings and special occasions. Role Overview The Brand Manger will be responsible for spearheading critical campaigns that build long term desire along with immediate uplift in walk-ins. This role is critical in establishing Taneira as the preferred destination for sarees by developing innovative campaigns, deep storytelling, and collaborations that resonate with the consumers. Key Responsibilities 1. Campaign Development and Strategy Develop Brand Marketing Roadmap: Create a comprehensive annual marketing strategy for different communication portfolios, aligning themes, objectives, and execution plans with Taneira\u2019s overall business goals and brand ethos. End-to-End Campaign Execution: Conceptualize and execute innovative campaigns that position Taneira as the go-to destination for sarees and other ethnic categories. Ensure campaigns celebrate Taneira\u2019s Consumer Value Propositions built into an emotional narrative that immediately connects with the consumers. Region-Specific Initiatives: Launch targeted regional communications to cater to diverse cultural markets and leverage regional nuances for deeper audience engagement. Storytelling and Branding: Develop compelling narratives around key collections, weaving stories about Taneira\u2019s artistry, craftsmanship, and the heritage of key clusters. Utilize powerful visuals, videos, and testimonials to connect emotionally with audiences. Styling Content Creation: Develop styling-focused content in collaboration with influencers, designers, and internal teams to showcase the versatility and appeal of Taneira\u2019s collection. 2. Collaboration and Partnerships Collaborate with renowned platforms that have strong adjacencies to the category in the fields of publications for content, masterclasses, and co-branded initiatives. Build partnerships with influencers, wedding planners, regional key opinion leaders and stylists to amplify Taneira\u2019s visibility in the ethnic space. 3. Portfolio Growth and Marketing Collaterals Work with category, design, and retail teams to identify growth opportunities for individual markets that align with the regional sensibilities. Develop marketing collaterals such as lookbooks, in-store cards, product tags, and packaging that reflect the premium and celebratory nature of Taneira\u2019s wide range of portfolio. 4. Digital and Social Media Design engaging digital campaigns, focusing on UGC, influencer styling, and experiential storytelling tailored to wedding collections. Launch interactive initiatives such as contests to foster engagement and create a strong brand connection. 5. Event-Led Marketing Organize and promote collections via product demonstrations and consumer experience via interaction, identify wedding expos and other premium pop ups, and reach out to large organisations/ institutions like schools, tech parks, etc where we can find more consumers and demonstrate the Taneira product superiority. 6. Performance Metrics and Insights Track KPIs for lift in walk-in, buyer acquisition, sales growth Track softer KPIs like search trends, brand health metrics, digital campaign engagement scores Leverage data analytics to refine strategies, maximize campaign effectiveness, and drive measurable results. Key Skills and Qualifications Education: MBA/PGDM in Marketing or equivalent (preferred). Proven experience in end-to-end campaign management (required). Campaign experience with celebrities and other senior talent is an preference. Experience in end to end GTM strategy with creative planning and media execution Expertise in influencer marketing, event management, and customer engagement. Experience in creating impactful marketing collaterals, including packaging and in-store assets. Strong leadership and collaboration skills for cross-functional initiatives. Creative mindset with an eye for detail in campaign storytelling and styling content. Why Join Us Lead the brand mandate for one of India\u2019s most celebrated ethnic wear brands. Collaborate with industry-leading platforms and agencies to create impactful and memorable campaigns. Be a part of a vibrant, creative team that celebrates Indian culture and craftsmanship.

Job Overview: IMMEDIATE JOINING . We are looking for a results-oriented Digital Marketing Executive to manage online campaigns, generate leads, and support brand growth. The ideal candidate should have hands-on experience with digital marketing tools, creative design platforms, and data handling. Key Responsibilities: - Manage and grow social media platforms (Facebook, Instagram, LinkedIn, etc.)Plan and execute digital marketing campaigns focused on lead generation - Run paid ads (PPC, CPL, CPC) across platforms like Google Ads and Meta Ads - Drive YouTube promotions and video content strategies - Execute WhatsApp and SMS/text marketing campaigns - Assist in planning and promoting webinars and online events - Use ChatGPT and Microsoft Copilot for content writing and campaign support - Work on conversion-focused campaigns to drive ROI - Set up and manage Meta Pixel tracking for accurate data insights - Maintain and update basic WordPress pages and content - Manage CRM software (kylas) for lead tracking and customer data and other operations work. - Prepare campaign reports and track metrics using Excel - Design basic creatives using tools like Canva, Adobe (Photoshop/Illustrator), and Figma Requirements: - Practical knowledge of digital marketing tools and ad platforms - Familiarity with campaign performance metrics (CPC, CPL, ROI, etc.) - Hands-on skills in Excel for data tracking and reporting - Ability to design creatives using Canva, Adobe Suite, or Figma - Basic knowledge of WordPress and content AI tools like ChatGPT - Ability to work independently and as part of a team - Strong communication and organizational skills

This is a remote position. Job Summary We are looking for an experienced and hands-on Digital Marketing Manager to lead our digital marketing initiatives. The ideal candidate will have a proven track record in running organic and performance marketing campaigns in India, with expertise in managing both in-house teams and external agencies. You will oversee a team of 5-6 in-house employees and collaborate with external partners in performance marketing, creatives, and PR to drive brand awareness, user acquisition, and engagement for our family app. Key Responsibilities Strategy Development : Design and implement comprehensive digital marketing strategies aligned for our high growth family platform targeting the Indian and Indian diaspora market globally. Organic Marketing : Lead content marketing, SEO/ASO, social media, and community engagement initiatives to build brand loyalty and organic growth. Performance Marketing : Plan, execute, and optimize paid campaigns across platforms like Google Ads, Meta Ads, and other relevant channels to drive user acquisition and retention. Brand Reputation/ORM: Monitor and manage brand reputation across online platforms, thus maintaining a positive brand image and building trust with customers. Team Leadership : Manage and mentor an in-house team of 5-6 marketing professionals, fostering a collaborative and high-performance culture. Agency Management : Oversee external agencies handling performance marketing, creatives, and PR, ensuring alignment with brand goals and campaign KPIs. Analytics & Reporting : Monitor campaign performance using tools like Google Analytics, adjust strategies based on data insights, and provide regular reports to leadership. Brand Positioning : Collaborate with product and content teams to ensure consistent messaging that resonates with our target audience in India. Budget Management : Manage marketing budgets effectively, optimizing spend for maximum ROI across organic and paid channels. Market Research : Stay updated on digital marketing trends, competitor strategies, and consumer preferences in the Indian market to inform campaign strategies. Requirements Skills : Proven expertise in running successful PPC / paid campaigns on platforms like Google Ads, Meta Ads, and other digital channels. Strong understanding of SEO, content marketing, and social media strategies to improve brand awareness and organically acquire customers. Experience in managing and mentoring in-house teams and coordinating with external agencies. Proficiency in SEO tools (Ahrefs, SEMrush or similar), social media tools (e.g. Hootsuite, Buffer etc) and analytics tools (e.g., Google Analytics, SEMrush, or similar) and data-driven campaign management tools (Clevertap or similar). Excellent communication and interpersonal skills to collaborate with cross-functional teams and external partners. Industry Knowledge : Familiarity with the ancestry, astrology, or community-driven app space is a plus. Education : Bachelor\u2019s degree in Marketing, Business, or a related field. An MBA or advanced certification in digital marketing is preferred. Other : Ability to work in a fast-paced startup environment, with a hands-on approach and adaptability to evolving priorities. Benefits At eligarf Technologies, we transcend the boundaries of conventional IT services, crafting tailor-made solutions that catalyse your business ambitions. With a global footprint, we seamlessly blend innovation and expertise to architect a digital landscape that amplifies your growth trajectory. Our core ethos revolves around sculpting bespoke services that resonate with your unique business DNA. We don\u2019t offer mere solutions; we engineer strategies that become an intrinsic part of your success story. From Agile software development and meticulously curated software development to cutting-edge AI & ML and seamless cloud integration, our offerings are a symphony of technology and strategy. We want enthusiastic people to be part of our family and have an open mind-frame and are willing to experiment with different options and multi-task in different aspects of business. Let us assure you that work will not be easy, but it will be worth it. We are an established company with a start-up mind-set and are looking for members to skip lunches over meetings, brainstorm on ideas on different aspects of business and roll up their sleeves and get their hands dirty. We want members who want to do something new and different and make a mark in whatever they do. We are not looking for time watching members. We are looking for a member who stays with us through the highs and lows of a dynamic and fast growing organization. You will have enough challenges to grow and enjoy your work. We have an interesting ABCDEF philosophy, which we believe will help you an individual. If you would like to work in this dynamic environment, know more about ABCDEF and contribute to your and the company\u2019s growth. If this job description is of your interest, please revert ASAP to move ahead. For any further queries, feel free to contact.

Role Overview: Skyhigh Security is seeking an experienced, results-driven Senior Partner Marketing Manager to lead our global partner marketing strategy. Reporting to the Director of worldwide Demand Generation, you will develop innovative and impactful co-marketing and go-to-marketing campaigns that drive awareness, enablement, and demand generation in support of strategic priorities across all routes-to-market including Resellers, Distributors, Cloud Service Providers, Systems Integrators, Global Service Providers, MSSPs and technology partners. The successful candidate has a proven track record driving communications, delivering marketing-sourced revenue through partners, and has demonstrated success in creating marketing campaigns with trackable business results. Role Overview: Skyhigh Security is seeking an experienced, results-driven Senior Partner Marketing Manager to lead our global partner marketing strategy. Reporting to the Director of worldwide Demand Generation, you will develop innovative and impactful co-marketing and go-to-marketing campaigns that drive awareness, enablement, and demand generation in support of strategic priorities across all routes-to-market including Resellers, Distributors, Cloud Service Providers, Systems Integrators, Global Service Providers, MSSPs and technology partners. The successful candidate has a proven track record driving communications, delivering marketing-sourced revenue through partners, and has demonstrated success in creating marketing campaigns with trackable business results. About the role: The Senior Partner Marketing Manager at Skyhigh Security plays a pivotal role in shaping and executing global partner marketing strategies that drive awareness, enablement, and revenue across a diverse ecosystem of partners. This role involves developing and managing impactful campaigns, leveraging an account-based marketing approach, and collaborating closely with cross-functional teams to align efforts with strategic business priorities. Working closely with Channel Sales leadership, this person will lead program strategy, oversee campaign execution, manage partner resources, drive enablement to key partners, and ensure the delivery of measurable outcomes. Key Responsibilities: Strategic Planning & Execution Develop, and foster relationships with partner organizations as well as work cross functionally across the organization s marketing and global channel sales teams. Identify and execute strategic, scalable co-marketing plans with key channel partners, committing to delivering measurable results. Leverage an account based marketing (ABM) framework aligning with field and channel leadership to drive highly targeted campaigns for increased prioritization and presence. Evangelize Skyhigh Security s value proposition through superior, ongoing partner communications. Program & Campaign Management Plan and execute strategic sponsorships, campaigns and activations including messaging, content, digital marketing, paid social, events, and other programs. Ensure the development of joint messaging and co-branded assets support both Skyhigh Security as well key partners. Oversee and administrator Partner Marketing processes and infrastructure including managing MDF, lead process, reporting, and Skyhigh Security s partner portal. Serve as player-coach managing a Partner Marketing Manager who is responsible for both partner activities and global field activities. Design measurement systems and techniques as well as track ongoing marketing campaigns to effectively track ROI and success metrics. Partner sales enablement Work with Product Marketing to develop and distribute co-branded playbooks, training materials, and sales assets to support joint selling motions. Implement partner sales training to educate partners on Skyhigh value-based messaging as well as incentive programs intended to further amplify the development and education of Skyhigh Security s portfolio. Own and manage Skyhigh Security Partner Portal ensuring marketing collateral and training materials are kept up to date; identify opportunities to drive partner portal adoption and usage. To Fly High in this role, you have: 5 7 years of Tech Channel Marketing experience, with substantial experience supporting national strategic solution providers. Solid understanding and demonstrated success with channel strategy and its relationship to overall sales success. Recognized as a partner marketing expert, with knowledge and hands-on experience supporting partner programs, creating valuable collateral, influencing partners, running campaigns with partners to drive revenue. Ability to engage with all management levels, inside and outside of the organization. Results-oriented focused on data-based decision making. Experience managing market development funds, including allocation strategy and ROI tracking. Excellent verbal, written and presentation communication skills. Strong creative and analytical skills. Experienced CRM and PRM user. Bachelors degree in Marketing or Business preferred. Company Benefits and Perks: We believe that the best solutions are developed by teams who embrace each others unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees. Retirement Plans Medical, Dental and Vision Coverage Paid Time Off Paid Parental Leave Support for Community Involvement Were serious ab out our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Job Summary: Drive the performance media marketing strategy for our D2C operations across personal care brands and categories, focusing on optimizing digital advertising campaigns to achieve sales and growth objectives. The ideal candidate will also serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI. Key Responsibilities Strategy Development: Develop and execute a performance media strategy for customer acquisition, retention, and revenue growth. Set and monitor Kepis for digital marketing campaigns. Campaign Management: Plan, implement, and optimize multi-channel digital marketing campaigns (e.g., Google Ads, Facebook Ads, Instagram). Manage budget allocation for optimal ROI. Adjust strategies based on campaign performance analysis. Analytics and Reporting: Track, measure, and report on campaign performance using analytics tools. Provide data-driven insights and recommendations for future marketing strategies. Collaboration: Lead the performance media marketing team for the Business Work with the creative team on ad creatives and messaging. Align marketing efforts with product launches and promotions. Coordinate with external agencies and vendors. Market and Competitor Analysis: Conduct market research to stay updated on industry trends and competitors. Identify growth opportunities and areas for improvement. Requirements Required Knowledge and Skills: Experience: 4-6 years Proven performance marketing experience, preferably in D2C companies or personal care. Success in driving customer acquisition and revenue growth. Technical Skills: Proficiency with digital marketing platforms and tools (e.g., Google Analytics, Google Ads, Facebook Business Manager). Strong analytical skills for data interpretation and decision-making. Knowledge of SEO and content marketing is a plus. Communication and Collaboration: Excellent communication skills. Team management skills. Effective collaboration with cross-functional teams. Strong project management skills. Preferred Qualifications: Experience with D2C business models and e-commerce platforms. Familiarity with CRM systems and marketing automation tools. Relevant digital marketing certifications. Location: Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

About us As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasnt happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. Overview of Target in India Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win. About this opportunity A role as Member Engagement Manager, Target Circle, you will contribute in delivering upon your respective category & vendor engagement strategies to shape how Circle incentivizes and rewards shape guest behavior to deepen their engagement with Circle, categories, and Target broadly. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs Assist & support in creation of quarterly Circle category & vendor activation strategies, in close partnerships with Business, Merchandising, Marketing, Digital teams. Determine priorities, calendarization, category & guest goals against which Business & Circle teams will plan & execute against. Own end to end campaign execution in partnership with Data Sciences, Operations, Marketing & Measurement teams with aspects like forecasting, budget management, recapping & campaigne end results analysis. Provide stakeholders with visibility to Circle roadmap, partner with Data Analytics to enable category & vendor-level Circle guest insights and performance, and share macro trends and competitive actions in loyalty industry that are relevant to the category and/or guest mindset. Create testing and learning plans to inform future path forward for segmented, personalized Circle offers Evolve Circles foundational promo strategydefine the role of Circle promos within enterprise promo ecosystem. You will collaborate with both external & internal to Target stakeholders to plan & activate seamless Circle engagement rewards & experience plans. Navigation would be key as including but not limited to following teams have to be aligned for most activationsMarketing, Measurement, Finance, Legal, PPCOE, Data Sciences, Merchant, Finance, Product and other Partner teams. Note- Job duties may change at any time due to business needs About You Bachelors degree or equivalent relevant work experience MBA in Marketing would be desirable. 5+ years of experience in customer loyalty & retention, category & vendor management and campaign management Strong business & financial acumen for both retail and loyalty Understanding of forecast and budget management with ability to do extensive financial and data analysis A master collaborator who can inspire trust and confidence with a range of partners Demonstrated leadership and decision-making skills Strong written and oral communication skills Excellent analytical and problem-solving skills Self starter who is comfortable working with ambiguity and can drive initiatives on their own. Strong process, planning and organizational skills High sense of Ownership & accountability, with attention to details & thoroughness. Demonstrated experience organizing information, communicating effectively and working as part of a team Ability to manage multiple projects simultaneously Ability to build trusting relationships with team and enterprise partners, proactively seeking input and collaboration, yet comfortable and confident in declaring own perspective. Defines and communicates success metrics, and ensures that initiatives are prioritized to deliver against success metrics. Synthesizes complex bodies of work across the team into clear, concise, and compelling story-telling Useful Links Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/diversity-and-inclusion

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Targets agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities Understandthe campaign needs of our media vendor Workclosely with all teams, includingMedia Analysts,Activation,and Product teamsto ensure work is connected tomeet vendorgoals Understand and analyse theMedia Plan, and ensure the campaign is setaccordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may includeT.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with internal teams to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM,YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. Be required to work during US Day time (CST) for certain period in the year About You 2 - 7 years of experience in digital marketing focused on analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage. Understand and analyze the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging

Fuelling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviours, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. Role Description:As a Sr. Media Analyst , you will be a subject matter expert in programmatic media buying leading end-to-end programmatic engagements, actively managing advertisers budget and media performance across operated and owned and programmatic placements. You will own and manage the complete programmatic campaign life-cycle inclusive of implementing the programmatic media strategy, conducting continuous audience and media research, executing programmatic buys, creating performance reports and implementing optimizations. You will also create, activate and manage campaigns across DSPs and maintain a deep understanding of campaign management and optimization strategies along with providing detailed account analysis and campaign updates on an ongoing basis to ensure that we are delivering performance for advertisers goals. Performing evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objective would be integral to the role. You will also lead consultative engagements by collaborating with internal stake-holders, our advertisers and their marketing agencies to contribute to the strategic insights. Being a thought leader by staying ahead of industry trends and sharing knowledge and best practices with the wider teams would be beneficial to the role.Responsibilities Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges Have a core operational understanding of critical programmatic campaign components such asbrand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure Engage consistently with the partners & stakeholders to better understand their needs and drive solutions based on those needs Responsible for the overall category delivery pacing & performance. Accountable for the MOM overall category operational health rate which includes, KPI, error free execution, incremental sales, upsell revenue etc., Work in alliance with all team members and thereby bring in consistency with performance for the top / critical account of the category Involve actively in category specific practices discussion with manager and contribute towards process improvisation Participate in training & development planning program for new hires. As SME, will be the first point of contact for the partners and stake holders for any trading related queries which includes process, QA, platform troubleshooting etc., Willing to work on extended business projects in collaboration with other marketing / digital team Be required to work during US Day time (CST) for certain period in the year About You: Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty Minimum 8-10 years of experience digital / programmatic marketing Minimum of 3-5 years of experience buying and actively optimizing programmatic media campaigns using major DSPs. Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally. Solid understanding of the omni channel paid media practices to create a cohesive, customized programs for the customer. Experience with media planning and forecasting across an entire digital media program. Ability to manage multiple responsibilities in a fast paced environment. Previous experience managing large media accounts at a paid media agency. Passionate about media, data, analytics and technology. Experience in understanding & performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.) Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging

- Contributing ideas to marketing campaigns. - Compiling, distributing and presenting ideas, information and strategies. - Coordinating promotional activities, events and interviews. - Content Writing for all Marketing campaigns. - Create marketing & communication collaterals - Research industry-related topics (combining online sources, interviews and studies) - Coordinating with external agencies - Coordinating with Vendors for marketing collaterals

Developing Marketing Strategies : Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution : Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Brand Management : Ensure brand consistency across all marketing channels and touchpoints. Develop and maintain brand guidelines, and oversee the implementation of branding initiatives. Market Research and Analysis : Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing : Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development : Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management : Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support : Work closely with cross-functional teams such as merchandising, sales, and store operations to align marketing efforts with overall business strategies and objectives. (CRM) : Implement CRM strategies to enhance customer acquisition, retention, and loyalty. Utilize customer data and insights to personalize marketing communications and improve customer experiences. Performance Tracking and Reporting : Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

- Contributing ideas to marketing campaigns. - Compiling, distributing and presenting ideas, information and strategies. - Coordinating promotional activities, events and interviews. - Content Writing for all Marketing campaigns. - Create marketing & communication collaterals - Research industry-related topics (combining online sources, interviews and studies) - Coordinating with external agencies - Coordinating with Vendors for marketing collaterals

Campaign Management • Develop, implement, and manage marketing campaigns across various channels (digital, print, social media, etc.). • Monitor and analyze campaign performance, adjusting strategies as needed to optimize results.

- Assist the Manager in executing the campaigns - BTL Activities - Execute Promotional Events and Exhibitions - Conduct Market Research - Coordinate with the agencies for marketing collaterals/execution of campaigns - Monitor progress of campaigns using various metrics and submit reports of performance - Collaborate with managers in preparing budgets and monitoring expenses

- Assist the Manager in executing the campaigns - BTL Activities - Execute Promotional Events and Exhibitions - Conduct Market Research - Coordinate with the agencies for marketing collaterals/execution of campaigns - Monitor progress of campaigns using various metrics and submit reports of performance - Collaborate with managers in preparing budgets and monitoring expenses

Developing Marketing Strategies : Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution : Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Brand Management : Ensure brand consistency across all marketing channels and touchpoints. Develop and maintain brand guidelines, and oversee the implementation of branding initiatives. Market Research and Analysis : Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing : Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development : Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management : Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support : Work closely with cross-functional teams such as merchandising, sales, and store operations to align marketing efforts with overall business strategies and objectives. (CRM) : Implement CRM strategies to enhance customer acquisition, retention, and loyalty. Utilize customer data and insights to personalize marketing communications and improve customer experiences. Performance Tracking and Reporting : Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

As a Web Strategist on the ibm.com team, you will relentlessly optimize to deliver exceptional web experiences and drive conversion. Web Strategists leverage data, research, and expertise to build captivating and curated experiences that engage clients and accelerate growth. You will collaborate cross-functionally with stakeholders to develop an integrated web strategy that engages the target audience and ensures business objectives are strategically aligned across the web experience. You will develop and execute on tactics that optimize traffic through to conversion. The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing. Create and optimize web experiences to deliver outcomes against key business objectives. Collaborate across Marketing and business stakeholders to define the web strategy. Take the initiative to relentlessly optimize the web experience using data, research, and experimentation. Understand the assigned product ecosystem and user journey. Conduct competitive and SEO research to build and maintain sitemap. Set baseline performance metrics, track and report KPIs, providing regular updates to stakeholders. Be well-versed in a broad set of digital tools across web, analytics and SEO Required education Bachelor's Degree Required technical and professional expertise Bachelor’s degree or equivalent experience 6-8+ years of experience as a Web Strategist or agency equivalent 1-2years of experience as a manager Hands on experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics, GA4 Ability to lead a local team and collaborate with cross-functional teams across various time zones Creative problem-solving skills Strong project management, written and oral communication skills Preferred technical and professional experience Marketing

- Contributing ideas to marketing campaigns. - Compiling, distributing and presenting ideas, information and strategies. - Coordinating promotional activities, events and interviews. - Content Writing for all Marketing campaigns. - Create marketing & communication collaterals - Research industry-related topics (combining online sources, interviews and studies) - Coordinating with external agencies - Coordinating with Vendors for marketing collaterals

Developing Marketing Strategies : Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution : Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Brand Management : Ensure brand consistency across all marketing channels and touchpoints. Develop and maintain brand guidelines, and oversee the implementation of branding initiatives. Market Research and Analysis : Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing : Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development : Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management : Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support : Work closely with cross-functional teams such as merchandising, sales, and store operations to align marketing efforts with overall business strategies and objectives. (CRM) : Implement CRM strategies to enhance customer acquisition, retention, and loyalty. Utilize customer data and insights to personalize marketing communications and improve customer experiences. Performance Tracking and Reporting : Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Store Layout and Design : Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays : Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation : Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines : Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns : Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management : Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance : Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis : Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights : Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

- Assist the Manager in executing the campaigns - BTL Activities - Execute Promotional Events and Exhibitions - Conduct Market Research - Coordinate with the agencies for marketing collaterals/execution of campaigns - Monitor progress of campaigns using various metrics and submit reports of performance - Collaborate with managers in preparing budgets and monitoring expenses

Brandtouch & Analytics Pvt Ltd is looking for Campaign Manager to join our dynamic team and embark on a rewarding career journeyA Campaign Manager is responsible for planning, executing, and managing marketing campaigns. Key responsibilities include:1.Campaign Planning: Work with internal teams and stakeholders to define campaign goals, target audiences, and KPIs. Develop a detailed campaign plan that includes timelines, budgets, and deliverables.2.Budget Management: Manage the campaign budget, ensuring that resources are allocated efficiently and effectively.3.Creative Development: Collaborate with creative teams to develop engaging and effective campaign materials, such as advertising, email, social media, and web content.4.Campaign Execution: Oversee the implementation of campaign activities, including media buying, email marketing, social media, and content creation.5.Performance Tracking: Use analytics and reporting tools to track campaign performance, and make data-driven decisions to optimize campaign results.6.Stakeholder Communication: Maintain regular communication with stakeholders, including senior management, marketing, sales, and product teams, to ensure that everyone is aligned on campaign goals and progress.The ideal Campaign Manager will have a background in marketing and experience managing marketing campaigns. They should have strong project management skills, excellent communication and interpersonal skills, and the ability to analyze data and make informed decisions. A deep understanding of marketing channels, such as email, social media, and advertising, is also essential.