Senior Growth & Digital Marketing Strategist

As a Senior Growth & Digital Marketing Strategist at Ezulix Software Private Limited, your role will involve formulating and executing digital marketing strategies to drive growth and engagement. You will be responsible for managing campaigns across digital platforms, optimizing SEO and SEM, and overseeing analytics to enhance brand visibility and user acquisition. Collaboration with cross-functional teams, leading marketing initiatives, and staying updated on the latest marketing tools and trends will be key aspects of your role. Key Responsibilities: - Formulate and execute digital marketing strategies - Conduct performance analysis and manage campaigns across digital platforms - Optimize SEO and SEM to enhance brand visibility - Oversee analytics and data interpretation to optimize marketing performance - Collaborate with cross-functional teams to drive growth and engagement - Lead marketing initiatives to enhance brand visibility and user acquisition - Stay updated on the latest marketing tools and trends Qualifications: - Proficiency in Digital Marketing, Growth Marketing, and Online Advertising strategies - Skilled in SEO, SEM, and social media marketing techniques - Experience in analytics tools like Google Analytics - Strong skills in Campaign Management, Email Marketing, and Lead Generation - Knowledge in Content Marketing and Brand Strategy Development - Experience in utilizing marketing technologies and CRM tools effectively - Bachelor's degree in Marketing, Business, or relevant field; MBA or equivalent is advantageous - Strong project management abilities and excellent communication skills - Proven ability to work collaboratively in fast-paced environments - Previous experience in the IT or technology services industry is a plus - Minimum 5 years experience in an IT / Software company,