PPC Strategist

As an experienced PPC Strategist at Bliss, your role will involve owning the strategy for paid media efforts across Google Ads and Meta Ads for eCommerce and high-ticket service-based clients. You will be responsible for building and leading multi-platform PPC strategies aligned with business goals, performing audits, optimizing campaigns, collaborating with internal teams, troubleshooting underperforming campaigns, leading client calls, and mentoring junior PPC team members. Your expertise in Google Ads, Meta Ads, Google Analytics, and other relevant tools will be crucial in achieving and exceeding client expectations. Key Responsibilities: - Build and lead multi-platform PPC strategies aligned with business goals - Perform in-depth audits of Google Ads and Meta Ads accounts and provide improvement roadmaps - Plan and optimize campaigns across various platforms - Collaborate with internal teams for ad copy, creative reviews, and landing page suggestions - Troubleshoot underperforming campaigns with data-backed action plans - Participate in or lead client calls, providing clarity on strategy and next steps - Translate client objectives into performance-focused ad strategies - Train, support, and mentor junior PPC team members - Stay updated on platform changes and test new campaign types and bidding strategies Qualifications Required: - Minimum 3-5 years of proven experience in PPC strategy and campaign management - Strong knowledge of eCommerce and service-based industries, especially high-ticket models - Expertise in Google Ads, Meta Ads, Google Analytics, Tag Manager, Merchant Center, Looker Studio - Ability to analyze and act on metrics like ROAS, CPA, CTR, CVR, CP - Excellent skills in campaign structure, budgeting, and strategic scaling - Strong communication skills to simplify insights for clients and guide execution teams effectively - Strategic mindset focused on performance improvement and account scaling - Experience in building SOPs, checklists, and guiding process improvement is a plus Education: - Bachelors degree in IT/Computer Science or related field Location: - Bodakdev, Ahmedabad Bliss is your reliable partner in the dynamic digital world, offering specialized services in Website Development, eCommerce Development, and Digital Marketing tailored to meet diverse sector needs and exceed client expectations. Visit www.blisswebsolution.com for more information.,