PPC Strategist

ABOUT THE ROLE

Aretto is looking for a creative and data-savvy PPC Strategist to develop impactful digital ad campaigns. The ideal candidate can understand consumer behavior, craft strong ad concepts, and refine them using performance insights.

You will collaborate closely with the design and marketing teams to create engaging, high-converting ad experiences while continuously optimizing campaigns for maximum ROI.

RESPONSIBILITIES

1. Creative Development & Direction:-

Brainstorm, conceptualize, and guide the creation of ad assetsincluding copy, images, and videosto ensure they are engaging, on-brand, and tailored to the target audience.

Provide creative direction for campaign themes, messaging angles, and visual storytelling.

2. Ad Copywriting & Collaboration

Write clear, persuasive, and high-converting ad copy with strong CTAs. Collaborate with designers and developers to produce visually strong creatives and optimized landing pages that drive conversions.

3. Data Analysis & Insights

Analyze key performance metrics such as CTR, CPC, CVR, and ROAS to identify trends and areas for improvement.

Convert data into actionable insights to guide creative and campaign decisions.

4. A/B Testing & Campaign Optimization

Plan, execute, and monitor A/B tests on ad variationscopy, visuals, formats, and landing pages.

Optimize ads based on performance results to maximize ROI and overall campaign efficiency.

5. Market & Competitor Research

Conduct market research to understand consumer behavior and industry trends.

Monitor competitor campaigns to identify opportunities and maintain Arettos competitive edge.

6. Trend Monitoring

Stay updated on the latest PPC trends, platform updates, ad formats, and evolving consumer preferences.

Incorporate emerging trends into ad strategy and creative direction.

7. Cross-Team Collaboration & Project Management

Work closely with cross-functional teams to align creative execution with campaign goals.

Manage multiple projects simultaneously while maintaining timelines and quality standards