PPC Strategist

Job Description

Job_Description":" Brief & Role We\u2019re looking for an experienced PPC Strategist to join our fast-growing digital marketing team. This role is ideal for someone who doesnt just manage campaigns \u2014 but owns the strategy, identifies what\u2019s not working, and knows exactly how to fix it. You\u2019ll lead paid media efforts across Google Ads and Meta Ads for a mix of eCommerce and high-ticket service-based clients. From audits and campaign structures to creative coordination and strategic scaling \u2014 this role is for a thinker and a doer. You\u2019ll work closely with the Digital Marketing Lead and support our PPC Executive, ensuring strong client performance, clarity in communication, and consistency in delivery. About Bliss Bliss is a your reliable partner in the dynamic digital world. With over 13 years of experience, Bliss Web Solution offers specialized services, including Website Development, ecommerce Development, and Digital Marketing. We adapt our solutions to meet the unique needs of diverse sectors, ensuring that our strategies not only meet but also exceed our client\u2019s expectations. Requirements Roles & Responsibilities Build and lead multi-platform PPC strategies that align with business goals (ROAS, CPA, Revenue, CPL, etc.) Perform in-depth audits of Google Ads and Meta Ads accounts and provide improvement roadmaps Strategically plan and optimize campaigns (Search, PMax, Display, Shopping, Remarketing, Meta Campaigns) Collaborate with internal teams for ad copy, creative reviews, and landing page suggestions Troubleshoot underperforming campaigns with data-backed action plans Participate in or lead client calls , providing clarity on strategy, optimizations, and next steps Translate client objectives into performance-focused ad strategies Train, support, and mentor junior PPC team members Stay ahead of platform changes, testing new campaign types and bidding strategies Benefits Skills & Characteristics \u2219 3\u20135 years of proven experience in PPC strategy and campaign management \u2219 Strong knowledge of both eCommerce and service-based industries , especially high-ticket models \u2219 Expertise in Google Ads, Meta Ads, Google Analytics, Tag Manager, Merchant Center, Looker Studio \u2219 Ability to read and act on metrics like ROAS, CPA, CTR, CVR, CP \u2219 Excellent skills in campaign structure, budgeting, and strategic scaling \u2219 Strong communicator \u2014 can simplify insights for clients and guide execution teams effectively \u2219 Strategic mindset \u2014 always thinking about how to improve performance or scale accounts \u2219 Experience in building SOPs, checklists, and guiding process improvement is a plus Education: Bachelor\u2019s degree in IT/Computer Science or related field Job location : Bodakdev, Ahmedabad For more information, please visit www.blisswebsolution.com ","