PPC Strategist

Brief & Role

We’re looking for an experienced PPC Strategist to join our fast-growing digital marketing team. This role is ideal for someone who doesn't just manage campaigns but owns the strategy, identifies what’s not working, and knows exactly how to fix it.

You’ll lead paid media efforts across Google Ads and Meta Ads for a mix of eCommerce and high-ticket service-based clients. From audits and campaign structures to creative coordination and strategic scaling this role is for a thinker and a doer.

You’ll work closely with the Digital Marketing Lead and support our PPC Executive, ensuring strong client performance, clarity in communication, and consistency in delivery.

About Bliss

Bliss is a your reliable partner in the dynamic digital world. With over 14 years of experience, Bliss Web Solution offers specialized services, including Website Development, ecommerce Development, and Digital Marketing. We adapt our solutions to meet the unique needs of diverse sectors, ensuring that our strategies not only meet but also exceed our client’s expectations.

Roles & Responsibilities

• Build and lead

  multi-platform PPC strategies

  that align with business goals (ROAS, CPA, Revenue, CPL, etc.)
• Perform in-depth

  audits

  of Google Ads and Meta Ads accounts and provide improvement roadmaps
• Strategically plan and optimize campaigns (Search, PMax, Display, Shopping, Remarketing, Meta Campaigns)
• Collaborate with internal teams for

  ad copy, creative reviews, and landing page suggestions

• Troubleshoot underperforming campaigns with

  data-backed action plans

• Participate in or lead

  client calls

  , providing clarity on strategy, optimizations, and next steps
• Translate client objectives into

  performance-focused ad strategies

• Train, support, and mentor junior PPC team members
• Stay ahead of platform changes, testing new campaign types and bidding strategies

Skills & Characteristics

•  

  3–5 years of proven experience

  in PPC strategy and campaign management
•  Strong knowledge of both

  eCommerce and service-based industries

  , especially high-ticket models
•  Expertise in

  Google Ads, Meta Ads, Google Analytics, Tag Manager, Merchant Center, Looker Studio

•  Ability to read and act on metrics like

  ROAS, CPA, CTR, CVR, CP

•  Excellent skills in

  campaign structure, budgeting, and strategic scaling

•  Strong communicator — can simplify insights for clients and guide execution teams effectively
•  Strategic mindset — always thinking about

  how to improve performance or scale accounts

•  Experience in building SOPs, checklists, and guiding process improvement is a plus

Education:

Job location

For more information, please visit www.blisswebsolution.com