Manager - HCP Campaign Operations

Ready? As a Manager HCP Campaign Operations, within our Hyderabad Hub, you''ll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You''ll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Main responsibilities:

• Support the markets during omnichannel journey design, execution, analysis and optimization (drive campaign performance analysis; optimize campaign analytics setting requirements [including data inflow])
• Evaluates the effectiveness of various promotion and marketing campaigns leveraging secondary data sources Marketing mix model / Promotion response model / ROI analysis; Impact of channel dynamics: Field Force/Multi-Channel Modelling (New Commercial Model)
• Coordinate campaign setup readiness with relevant stakeholders, incl. hub delivery teams for web, content and social media operations
• Design and optimize process governance campaigns allowing efficient marketing automation at scale
• Make business recommendations based on the data findings, create presentations to highlight recommendations and tell the story
• Coordinate end2end campaign process for simple to medium complex campaigns
• Identify major process inconsistencies and acts upon
• Orchestrate hub team workload and prioritization
• Ensure sharing and collecting knowledge across teams to establish a comprehensive cross-organizational overview

About you

• Experience:>8 years of experience in campaign management, preferably SFMC/ account management /agency/client experience. Desirable experience in pharmaceuticals / healthcare industry and scientific context mediation. Proven track of managing efficiency-driven offshoring projects at scale
• Soft skills: Stakeholder management, Good written and verbal communication skills,Ability to work independently and within a team environment,Strong organizational and time management skills to effectively manage completing work activities, Strong ability to translate complex technical matters into digestible and business-oriented communication based on stakeholder needs, Strong project management skills, Strong expertise around Omnichannel journey design & marketing execution
• Technical skills:Knowledge of key SFMC capabilities (i.e. Audience Studio, Datorama, Interaction Studio, Journey Builder) SFMC Specialist Certification is a plus
• Knowledge of key project management tools (i.e. Jira, Trello), Knowledge of CRM tools (i.e. Veeva)
• Education: University degree level (Graduate degree, preferably in science), Additionally, relevant advanced/postgraduate degree in life sciences/business analytics/management/ pharmacy/similar discipline is desirable
• Languages: Additionally, relevant advanced/ postgraduate degree in life sciences/business analytics/management/ pharmacy/similar discipline is desirable.