Amazon Advertising Manager/Specialist

Job Title: Amazon Advertising Manager

Working Hours: Shift timings will be between 12:00 PM to 9:00 PM IST, or between 1:00 PM to 10:00 PM IST

Location: Turbhe-Vashi, Navi Mumbai

Employment Type: Full-time

Number of Positions: 2

About Us:

Keplin Group Limited is a UK-based company that owns 11 different FMCG brands. We are dedicated to making everyday living better by offering practical, high-quality household and lifestyle products at great value. As a trusted UK-based retailer, we cater to a wide range of needs from home essentials and personal care to garden accessories and seasonal items through our diverse portfolio of brands. With a strong focus on customer satisfaction, affordability, and fast delivery, Keplin Group continues to grow as a one-stop shop for convenient, reliable, and smart solutions for modern living.

Amazon Advertising Managers

Key Responsibilities

Strategy & Planning

• Develop and execute data-driven Amazon PPC strategies for Sponsored Products, Sponsored Brands, Sponsored Display & Sponsored TV.
• Conduct market, competitor, and keyword research to support advertising strategies.
• Build and manage advertising funnels tailored to client objectives (launch, scale, profitability, etc.).
• Define KPIs and performance targets for campaigns across product portfolios.

Campaign Management

• Create, structure, and optimise advertising campaigns to drive sales, improve ACoS/TACOS, and maximise profitability.
• Perform regular bid optimisations, keyword harvesting, and negative keyword management.
• Conduct split tests (A/B testing) for creatives, targeting, placements, and ad types.
• Manage budgets, pacing, and daily/monthly ad spend in line with client goals.

Analytics & Reporting

• Track campaign performance daily using Amazon tools (Ad Console, Seller Central, Brand Analytics), internal dashboards and other 3rd party ads management tools.
• Generate detailed weekly/monthly performance reports for internal and client communication.
• Provide actionable insights and recommendations to improve ad outcomes.

Technical & Cross-functional Collaboration

• Work closely with the creative team to develop high-converting ad creatives.
• Collaborate with brand management team to align ads with pricing, stock, and content strategies.
• Stay updated on Amazon Advertising policy changes, beta features, and industry best practices.
• Work with tools such as Helium 10, Perpetua, Pacvue, DataDive, or similar ad management and keyword research softwares.

Required Skills & Experience:

• 4+ years of hands-on experience managing Amazon Ads for large to enterprise accounts.
• Proven track record of improving ROAS/ACoS, CTRs, and conversions.
• Solid understanding of advertising metrics, retail readiness, and Amazon ranking algorithms.
• Experience in managing both UK/US and European Amazon marketplaces.
• Proficiency in Excel/Google Sheets, Google Data Studio, keyword tools, and bulk operations.
• Strong analytical skills with an ability to turn data into strategic insight.
• Excellent communication and reporting skills.

Nice to Have:

• Experience with DSP on Amazon.
• Amazon certifications (Sponsored Ads Accreditation, DSP Certification, etc.).
• Experience working with creative teams on Sponsored Brand Videos.
• Familiarity with Walmart, eBay or other marketplaces a plus.

avantideshmukh@keplin-group.com