Campaign

Campaign Strategy & Development

• Design and implement comprehensive marketing campaigns to drive awareness and adoption of our CPaaS solutions.
• Define campaign objectives, target audiences, messaging, and key performance indicators (KPIs) aligned with business goals.
• Collaborate with product managers and sales teams to ensure campaigns effectively address customer needs and market opportunities.
  

Execution & Management

• Manage the end-to-end execution of campaigns, including digital advertising, email marketing, content creation, webinars, and industry events.
• Coordinate with cross-functional teams to ensure seamless execution of campaigns.
  

Analytics & Optimization

• Monitor and analyze campaign performance across various channels, using tools such as Google Analytics, CRM systems, and marketing automation platforms.
• Utilize advanced Excel functions (e.g., VLOOKUP, HLOOKUP, pivot tables) to analyze and visualize campaign data, and create detailed reports.
• Develop and implement strategies to optimize campaign performance and achieve desired results.
• Provide actionable insights and recommendations based on data analysis to stakeholders and senior management.
  

Market Research & Insights

• Conduct market research to identify trends, customer needs, and competitive landscape in the CPaaS industry.
• Use market insights to refine campaign strategies and identify new opportunities for growth.
  

Stakeholder Engagement

• Communicate campaign plans, progress, and results effectively to internal teams and external partners.
• Collaborate with sales and customer success teams to align marketing efforts with customer engagement and retention strategies.
  

MIS Reporting

• Develop and maintain Management Information Systems (MIS) reports to track and manage campaign performance and metrics.
• Ensure accurate and timely delivery of reports to support decision-making and strategic planning.
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Campaign Manager or in a similar role, preferably within the technology or CPaaS industry..
• Advanced proficiency in Microsoft Excel, including VLOOKUP, HLOOKUP, pivot tables, and other data analysis functions.
• Experience with Management Information Systems (MIS) for reporting and performance tracking.
• Proficiency in marketing tools and platforms, including Google Analytics, Social media, and marketing automation tools.
• Strong analytical skills with the ability to interpret data and drive decision-making.
• Exceptional written and verbal communication skills.
• Creative problem-solving abilities and attention to detail.