Business Strategy Manager

Manager- Business Strategy

at Traya Health

Position:

About Us

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for

individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep — and the ongoing guidance they need to stay on track.

Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya’s mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Our Vision

We aim to create a global awareness movement around hair loss while delivering a scientifically

proven, holistic solution that combines the best of three sciences.

About the Role

We are looking for a Business Strategy – Manager to play a pivotal role in driving strategic growth

initiatives at Traya. This role will work closely with senior leadership to identify market opportunities, design and implement high-impact strategies, and ensure alignment across teams to deliver measurable business results. You will combine strong analytical thinking with an entrepreneurial mindset to shape the company’s future direction.

Key Responsibilities

● Own Revenue & P&L: Set the growth thesis, define north-star and input KPIs, and run a tight

operating cadence that balances scale with unit economics (CAC/LTV/ROAS, contribution margin).

● Growth Strategy & Category Expansion: Identify high-impact levers across segments,

offerings, geographies, and partnerships; build business cases and translate them into a

focused execution roadmap.

● Experimentation Engine: Design and run cross-functional experiments across product, tech,

ops, and marketing with clear hypotheses, guardrails, and success criteria; institutionalize

rapid learn–decide–scale cycles.

● Product & Tech for Revenue: Prioritize features and internal tools that improve acquisition,

conversion, retention, and monetization; ensure instrumentation, data integrity, and

experiment frameworks are in place.

● Marketing Efficiency & Portfolio Mix: Orchestrate channel strategy and lifecycle

communication to maximize incremental revenue at optimal spend efficiency; allocate

budgets dynamically based on impact.

● Ops & CX Alignment: Align capacity, SLAs, and processes to convert demand reliably; drive

throughput, reduce leakage and churn, and ensure the customer experience supports

sustained revenue growth.

● Insights, Forecasting & Governance: Build dashboards, cohort and funnel views, and forward

forecasts; lead RCA to focus on the highest-ROI bets; codify learnings into a repeatable

revenue playbook and manage stakeholders to adopt it.

What We’re Looking For

● Proven experience in business strategy, consulting, or founder’s office roles within startups

or high-growth environments.

● Strong business acumen and the ability to connect market insights to actionable strategies.

● Demonstrated success in designing, validating, and executing growth initiatives.

● Excellent problem-solving and analytical skills with a data-driven approach.

● Strong leadership, communication, and collaboration skills to influence stakeholders across

levels.

● Ability to work in a fast-paced, evolving environment while managing multiple priorities.

● Experience: 3–5 years of relevant experience in consulting, corporate strategy, or startup

strategy roles.

If you’re passionate about scaling impactful businesses and want to contribute to Traya’s mission,

we’d love to hear from you.