Business Partner - SFE

Dr. Reddy’s Laboratories Ltd.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

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Purpose :-

To drive key Sales Force Excellence metrics and business performance in assigned cluster of India Business. Creating an impact on the cluster topline through rigour and process driven approach by leveraging available SFE tools.

Provide necessary support in order to increase the adoption of SFE tools by our Field Force.

To provide a supporting role on improving the operating capabilities of the RSM/ASM layer. Supporting line managers to conduct effective team reviews and deliver consistent performance.

To gather inputs through field work, data analytics to bring new ideas/thought processes for DH/VHs

Roles & Responsibilities

• Drive sales process in assigned business cluster / divisions.

Provide MIS report to DH/VHs IN ORDER TO drive performance with agreed parameters of work flow.

Collection and analysis of data through Unnati and ASTRA.

Accountable for oversight of SFE support for all verticals.

• Change Management & Process improvements

Participation in change management for business enabling projects like Project Vijay as a central lead to the assigned tools.

Cascading of newer tools to field and continuous support to improve adoption by training / field work / regular insight sharing with field managers.

Drive ASTRA sales excellence processes for faster insights generation and best practice sharing across all divisions of the cluster
Close working with ITBPE/MSTR team for ASTRA enhancements. Requirement gathering from business and rigorous UAT testing along with DE team to establish sanity of process data.

• Support the Decision Making at cluster level

Keep the field leaders updated on process adherence by sending weekly / fortnightly updates

Attending review meetings in order to improve team's process matrix and overall product performance through effective use of ASTRA as enabler.

Assist PMT in identification of market potential & measuring the performance. Drive optimal PDEs and brand campaigns on field.

Close working with CH / DH to conduct RCA and problem solve.

• Enable the Sales Team on continuous basis

Prepare/Update training manuals and train new- joiners (PSRs, ASMs and RSMs) on ASTRA/Unnati process in order to ensure they inculcate habits of process adherence using Technology in driving business.

Conduct SFE training sessions for field and marketing team on monthly basis.

• Insights for business through ASTRA process and Field Work

Develop analytical framework through field work.

Leverage process data to draw insights.

Provide supporting role on improving the operating capabilities of the RSM layer.

• Collaboration with CFTs

Collaborate with teams like HR, IT, Training and GSA team on Identified process improvements to enhance productivity for field

Operating Network:

Internal:

• External:

  Consulting companies and vendors on project basis

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Qualifications

Educational & Experience:

• Graduate from top tier college/MBA with 2-3 years’ work experience in analytics
• Good analytical & problem solving skills
• Good hands-on experience in Excel writing formulas, linking workbooks, macros & VBA. Standard report creation on Excel, Tableau, R.
• Pharma domain knowledge preferred
• Working knowledge of standard analytics tools necessary
  

Key Personal Attributes

• Self-starter with a go-getter attitude and an ability to work under minimal supervision
• Must be a quick learner and able to prioritize information
• Excellent interpersonal skills & ability to work with cross functional teams
• Close attention to details
• Strong oral and written communication skills
• Ability to work in cross functional environment

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Additional Information

About the DepartmentGlobal Generics India