Business Development Intern

Job Description

Job Summary: We are seeking a proactive and creative IT Marketing Intern to support our marketing initiatives in the tech industry. This role involves collaborating with the marketing and technical teams to develop content, implement campaigns, and analyze market trends. The ideal candidate should have a passion for technology and an interest in exploring marketing strategies for IT products and services. Key Responsibilities: A) Content Creation : Assist in crafting engaging blog posts, social media content, and email copy tailored to our tech audience. Support the design team by collaborating on visuals that align with marketing messages. B) Campaign Management : Help coordinate and monitor digital marketing campaigns across social media, email, and SEO channels. Track and analyze campaign performance metrics to evaluate effectiveness and suggest improvements. C) Market Research : Conduct research on industry trends, competitors, and audience behavior to aid in strategy development. Provide summaries and insights from research to assist in refining marketing tactics. D) Analytics & Reporting : Gather and report data from marketing efforts, utilizing tools like Google Analytics. Create presentations based on findings to suggest actionable improvements for the team. E) Sales & Lead Generation Support : Assist with the generation of leads by identifying target segments and audience preferences. Help update CRM tools with lead information and assist in tracking outreach activities. F) Learning and Development : Engage in training sessions to gain insights into IT marketing strategies and tools. Apply learned techniques to improve marketing strategies and personal skill set. Required Skills: · Understanding of digital marketing concepts and channels (e.g., SEO, SEM, social media). · Familiarity with content management systems (e.g., WordPress) and analytics tools (e.g., Google Analytics). · Strong written and verbal communication skills. · Ability to work collaboratively in a team environment. · Proficiency in Microsoft Office Suite or Google Workspace. Preferred Skills: · Basic knowledge of IT and software industry trends. · Experience with design tools (e.g., Canva, Adobe Creative Suite) for content creation. · Understanding of marketing automation platforms (e.g., HubSpot, Mailchimp). · Knowledge of basic coding languages (HTML, CSS) for web content updates. · Familiarity with CRM systems and marketing analytics. Job Types: Full-time, Fresher, Internship Contract length: 3 months Pay: ₹5,000.00 - ₹7,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Fixed shift Supplemental Pay: Overtime pay Performance bonus Ability to commute/relocate: Velachery, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Language: English (Preferred) Work Location: In person